Environmental Scan

Topics: Garuda Indonesia, Flag carrier, Malaysia Airlines Pages: 2 (668 words) Published: March 3, 2013
1. Environmental Scan
1.1. Internal Factors
The environmental scan of Garuda Indonesia Airlines is starting with the internal factors of the company. 1.1.1 Image of the company
Garuda Indonesia Airlines is the national airlines ofIndonesia. They have a very strong image as a national carrier, strong financial support from the government and the existing target market. The image as one and the only national carrier of Indonesiagives a very good image for the local and international passengers. They have a lot of loyal customers that have been suited with their image, service and fares. 1.1.2.Routes

Since Garuda Indonesia Airlines is the national airlines ofIndonesia, they have some special advantages compare with other airlines. One of the advantages that they have is special routes. Garuda cater most of the local routes inIndonesia. Besides that, they also cater some of the international routes, which giving another advantage in getting profit for the company. 1.1.3.Fares and Technology

Fares and technology of Garuda Indonesia could be described as incompeteable. When some carriers are starting to decrease their price and increasing their services with the highly technological system of ticket booking and check-inn passenger, Garuda is still struggling with their ‘old-fashioned’ price and manual booking system. When other carriers are fighting with their zero fair and taxes, Garuda is still fighting to increase their price. Even recently most of the carriers have been shifting their booking system to the internet base, Garuda is still using the ‘old fashioned’ Global Distribution System, which require the personal travel assistant to do that. More man powers mean more cost to spend. 1.2. External Factors

Some external factors that we can find in Garuda Indonesia Airlines are: 1.2.1.Competitors
Garuda has either local or international competitors that operate the same route with them. Examples for local competitors are Merpati Airlines, Air Asia Indonesia,...
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