Environmental management and sustainability have been recent important issues in the hospitality industry. The hotel industry, as a main sector of the hospitality industry, has benefited from environmental initiatives through improving corporate image and increasing resource and energy efficiency. Among various environmental issues that have been addressed in the hotel industry, managerial influence on environmental management is rarely investigated.
The purpose of this study was to examine the current state of environmental management in the hotel industry. Further, this study also determined a relationship between top managers’ personal environmental attitudes and organizational involvement in environmental management practices. To achieve the purpose of this study, this study examined currently adopted green practices, top managers’ environmental attitudes, and their perception of advantages derived from environmental management.
Hotels that participated in this study showed greater involvement in energy management, water conservation, and waste management practices than hotels examined by previous research in different geographical areas. The results of this study showed a correlation between top managers’ environmental attitudes and organizational involvement in environmental management. It was also found that top managers’ environmental attitudes were positively related to their perceived advantages of environmental management. These findings present various managerial and theoretical implications for related organizations and hotel management companies.
The hotel industry should keep promoting green hotel practices to reduce negative impacts on the valuable environment and increase operational efficiency. In order to promote environmental management in the hotel industry, related organizations, governments, and stakeholders need to focus on raising top managers’ environmental awareness as well as providing information on successful cases of environmental management.
INTRODUCTION TO ECO FRIENDLY ACTIVITIES ADOPTED BY HOTELS
Sustainability and environmental management have become one of the most critical management issues facing companies in a wide range of industries as well as hospitality firms as a result of growing environmental awareness among consumers, governments and social groups and employees. Reflecting this large scale trend, a number of research initiatives have been made to address these emerging issues in the hospitality industry context. The focus has been on identifying environmental management initiatives some green hotels have been making (e.g. Kirk, 1995; Mensah, 2006; Bohdanowicz, 2005; Stipanuk, 1996; Iwanowski & Rushmore, 1994). Growing consumer awareness and attitudes toward environmental issues and green products and services have been explored by some researchers (Manaktola & Jauhari, 2007; Gustin & Weaver, 1996). The identification of motivations for going green has also been the focus of a host of studies (e.g. Tzschentke, Kirk, & Lynch, 2008; Bohdanowicz, 2005; Tzschentke, Kirk, & Lynch, 2004). In spite of a wide range of literature on environmental issues in the hospitality context, little research has been conducted to explore why some hotel companies come into the spotlight through their pro-environmental initiatives while others do not, and what factors affect the mode and posture of hotel companies’ responses to environmental issues. This study will look for an answer to these questions by examining the relationship between top managers’ environmental attitudes and corporate environmental activities. This research will primarily examine managers’ personal environmental attitudes and environmentally-friendly practices hotel companies are currently implementing, and identify how general managers’ world view concerning the environment affects integration of environmental issues into operations in hotel companies. This...