* The aim of this report is to discover the elements that give impact on their operations according to the principal elements of a dynamic business environment. In this report present two companies that I choose which is The Body Shop and Harley Davidson. Nature of business The Body Shop is about beauty product. They will produce product by use a nature and against animal testing. Besides that, nature of business Harley Davidson is manufactures heavyweight cruiser and touring motorcycles. The company operates through two segments: the Motorcycles segment and the Financial Services segment. In this report, I will discuss about the important of environment knowledge which is explicit and tacit and explain their SWOT analysis on both companies. SWOT is a planning tool used to identify Strengths, Weaknesses, Opportunities and Threats involved in a business. It is used as part of Strategic Planning Process. Reason I choose The Body Shop and Harley Davidson company is because I’m user of this product, so when I do a research about this company, I can know more about the company and about their product.
2. COMPANY BACKGROUND
2.1 THE BODY SHOP
* The Body Shop International PLC known as The Body Shop, has 2,400 stores in 61 countries. The company, which has its headquarters in Littlehampton, West Sussex, England, was founded in 1976 by Anita Roddick and is now part of the L'Oréal corporate group. The Body Shop mission are, to dedicate our business to the pursuit of social and environmental change, to creatively balance the financial and human needs of our stakeholders: employees, franchisees, customers, suppliers, and shareholders, to courageously ensure that our business is ecologically sustainable: meeting the needs of the present without compromising the future, to meaningfully contribute to local, national and international communities in which we trade, by adopting a code of conduct, which ensures care, honesty, fairness and respect, to passionately campaign for the protection of the environment, human and civil rights, and against animal testing within the cosmetics and toiletries industry and lastly to tirelessly work to narrow the gap between principle and practice, whilst making fun, passion and care part of our daily lives. Anita Roddick. Human Rights Activist. Founder of The Body Shop, state that the vision is “I just want The Body Shop to be the best, most breathlessly exciting company – and one that changes the way business is carried out.”
2.2 HARLEY DAVIDSON
* Harley-Davidson Inc often abbreviated H-D or Harley, is an American motorcycle manufacturer. Founded in Milwaukee, Wisconsin, during the first decade of the 20th century, it was one of two major American motorcycle manufacturers to survive the Great Depression. Harley-Davidson also survived a period of poor quality control and competition from Japanese manufacturers. The company sells heavyweight (over 750 cc) motorcycles designed for cruising on highways. Harley-Davidson motorcycles (popularly known as "Harleys") have a distinctive design and exhaust note. They are especially noted for the tradition of heavy customization that gave rise to the chopper style of motorcycle. Except for the modern VRSC model family, current Harley-Davidson motorcycles reflect the styles of classic Harley designs. Harley-Davidson's attempts to establish itself in the light motorcycle market have met with limited success and have largely been abandoned since the 1978 sale of its Italian Aermacchi subsidiary. Harley-Davidson sustains a loyal brand community which keeps active through clubs, events, and a museum. Licensing of the Harley-Davidson brand and logo accounted for $40 million (0.8%) of the company's net revenue in 2010. Mission statement for Harley Davidson is “To fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public and expanding line of motorcycles and...