University of Phoenix
Coca Cola Company
Coca Cola Company is the largest soft drink company in the world. Many may not know that the delicious drink was created and born in Atlanta Georgia by a pharmacist in the 1886 by the name of Dr. John Stith Pemberton. Pemberton produced the syrup and carried it to the pharmacy in a jug. He mixed it with carbonated water and sold it for five cents a glass. The drink was an instant hit. The name Coca-Cola was actually given by Pemberton’s partner and bookkeeper, Frank M. Robinson who thought the two Cs would look good together. As time went on Pemberton began running ads in local newspapers for the new delicious drink. During the first year sales averaged nine drinks a day. Over time the Coca-Cola Company was sold several times. The first bottling of Coca-Cola was done in 1884 by a Vicksburg, Mississippi man named Joseph A. Biedenharn. He sold cases to farms and lumber camps. Soon Benjamin F. Thomas and Joseph B. Whitehead secured the exclusive rights to bottle Coca-Cola and Coca-Cola was take to new heights with bottling companies all over the US and soon the world. Environmental Factors
World War II brought about a global market that was more than the Coca-Cola Company ever could have expected. Coke found that people on both sides were enjoying the product on wide scales and by the outbreak of the war Coca-Cola was being bottled in 44 countries worldwide. In 1943 General Dwight Eisenhower requested that 3billion bottled of the drink be shipped to troops twice a month. This opened even more opportunities for exposure to the product and found new fans of Coca-Cola in even more places. Recently Coca-Colaattempted to acquire China’s leading fruit juice company, Huiyuan Juice Group. The acquisition was rejected after the anti-trust law was enacted in August of last year. In fear of the deal causing juice prices to spike and putting small producers out of business,...