Environmental Factors and Marketing Decisions: Starbucks

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Environmental Factors and Marketing Decisions: Starbucks
Starbucks has wide range of business activity. These activities allow the company to use numerous channels of product distribution. With the company operating in many locations worldwide environmental factors play a major role in marketing decisions. Each distribution channel is affected differently and the company's flexibility in the marketing plan allows the company to adjust their strategies to meet the needs of the environmental factors. Starbucks is known as the premier company of the finest coffee in the world. They purchase and roast high quality whole bean coffee, sells them with fresh, rich-brewed Italian style espresso beverages, pastries, confections and coffee-related accessories and equipment. Starbucks provides a work environment treating others with respect and dignity. The company embraces diversity as an essential component in the way Starbucks does business. Starbucks also applies the highest standards of excellence to the purchasing, roasting and fresh delivery of their coffee. Starbucks believes that the company should enthusiastically satisfied customers all the time and contribute positively to our communities and our environment and recognize that profitability is essential to our future success (Starbucks.com, 2008). Starbucks owns and operates its own facilities, warehouses, and retail stores giving the company control of product design, shipping, and receiving. The company's strategy is to sell premium products pricing the product as high as the market will allow. Starbucks brand awareness is very important and by introducing new products developing new distribution channels. Starbucks is a leading company in sales of coffee and coffee products in the domestic and global markets. The company's management practices have allowed Starbucks to grow and prosper as an organization. Starbucks Coffee has been very successful in the domestic market over the years. Starbucks...
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