As the leader in the beer industry producing more than 60 different beers and holding selling rights too many other popular beers, Anheuser-Busch has reached the opportunity to sell domestically and globally. This paper will discuss the high-level domestic and global environmental factors that may impact Anheuser-Busch's marketing decisions, explain how technology impacts Anheuser-Busch's marketing decisions, and analyze the importance of social responsibility and ethics as related to Anheuser-Busch's organization's marketing.
Global Marketing is defined by the American Marketing Association as "A marketing strategy that consciously addresses global customers, markets, and competition in formulating a business strategy. Whereas, Domestic Marketing is defined by Wikipedia as "A company marketing only within its national boundaries only has to consider domestic competition. Even if that competition includes companies from foreign markets, it still only has to focus on the competition that exists in its home market. Products and services are developed for customers in the home market without thought of how the product or service could be used in other markets.
Domestic and global environmental factors
Several environmental factors can affect or impede domestic and international business for... [continues]
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