ENVIRONMENTAL ETHICS
Bridge Paper
™
Environment, Ethics, and Business
Featuring a Thought Leader Commentary™ with Jan van Dokkum, President, UTC Power
R. Edward Freeman
Jeffrey G. York
Lisa Stewart
© 2008, Business Roundtable Institute for Corporate Ethics www.corporate-ethics.org Distribution Policy: Bridge Papers™ may only be displayed or distributed in electronic or print format for non-commercial educational use on a royaltyfree basis. Any royalty-free use of Bridge Papers™ must use the complete document. No partial use or derivative works of Bridge Papers™ may be made without the prior written consent of the Business Roundtable Institute for Corporate Ethics.
A PDF version of this document can be found on the Institute Web site at: http://www.corporate-ethics.org/pdf/environment_ethics.pdf Bridge Papers™ Uniting best thinking with leading business practice.
Contents
Foreword ..................................................................................2
Introduction .............................................................................3 The Environment: It’s Everywhere .............................................4
Gambling with the Future ..........................................................4
Barriers to Conversation ...........................................................6 1. Regulatory Mindset 2. Cost/Benefit Mindset 3. Constraint Mindset 4. Sustainable Development Mindset 5. Greenwashing Mindset
The Basics of Business: What Do You Stand For? ...................... 10
Values and the Environment: Adopting an Innovative Mindset .... 11
Shades of Green ...................................................................... 12
1. Light Green Principle
2. Market Green Principle
3. Stakeholder Green Principle
4. Dark Green Principle
Thought Leader Commentary™ with Jan van Dokkum ............. 16
About the Authors ................................................................... 20
™
Environment, Ethics, and Business
Featuring a Thought Leader Commentary™ with Jan van Dokkum, President, UTC Power
R. Edward Freeman
Jeffrey G. York
Lisa Stewart
© 2008, Business Roundtable Institute for Corporate Ethics www.corporate-ethics.org Distribution Policy: Bridge Papers™ may only be displayed or distributed in electronic or print format for non-commercial educational use on a royaltyfree basis. Any royalty-free use of Bridge Papers™ must use the complete document. No partial use or derivative works of Bridge Papers™ may be made without the prior written consent of the Business Roundtable Institute for Corporate Ethics.
A PDF version of this document can be found on the Institute Web site at: http://www.corporate-ethics.org/pdf/environment_ethics.pdf Bridge Papers™ Uniting best thinking with leading business practice.
Contents
Foreword ..................................................................................2
Introduction .............................................................................3 The Environment: It’s Everywhere .............................................4
Gambling with the Future ..........................................................4
Barriers to Conversation ...........................................................6 1. Regulatory Mindset 2. Cost/Benefit Mindset 3. Constraint Mindset 4. Sustainable Development Mindset 5. Greenwashing Mindset
The Basics of Business: What Do You Stand For? ...................... 10
Values and the Environment: Adopting an Innovative Mindset .... 11
Shades of Green ...................................................................... 12
1. Light Green Principle
2. Market Green Principle
3. Stakeholder Green Principle
4. Dark Green Principle
Thought Leader Commentary™ with Jan van Dokkum ............. 16
About the Authors ................................................................... 20