Entry Mode Into the Indian Film Market

Entry Mode into the Indian Film Market |
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Contents
Executive summary
Introduction
  Company Profile
  Country Profile
Internal and External (Swot Analysis)
  Overview
  Strengths
  Weakness
  Opportunities
  Threats
Mode of Entry
  Overview
  The OLI model as a basis of determining mode of entry
  Application of OLI model to FilmWorld’s mode of entry into the Indian market
Transaction cost theory
  Application of Transaction Cost theory to FilmWorld
Conclusion
Appendices
  Chart 1: FDI intensity and FDI flows 2003-2008
  Chart 2: Corruption perceptions index rank in selected countries 2009 Global rank out of   180 countries
References
 
 

1.0 EXECUTIVE SUMMARY
This report on the joint venture (JV) entry mode of FilmWorld into the Indian film market was prepared by Ideas International Inc. and endorsed by Ms. Yusra Musthafa, CEO of Ideas International Inc. It includes the company profile of FilmWorld, an evaluation of FilmWorld’s internal environment to determine its strengths and weaknesses as well as India’s external environment to determine the opportunities and threats of venturing into India’s film industry, and a comprehensive look at what mode of entry to take using Dunning’s OLI theory and Transaction Cost theory; Based on these evaluations a joint venture (JV) was determined as the preferred mode of entry into the Indian film market.
2.0 INTRODUCTION
2.1 Company profile
FilmWorld is a leading film production company in the global media and entertainment industry. Situated in Sydney, Australia, it is an independent company that produces and distributes theatrical motion pictures, television shows, animation and other programming. The company has an established reputation for owning one of the largest libraries of modern films, comprising approximately 3,000 titles, and over 8,400 episodes of television programming. From pre-production to post-production and distribution,... [continues]

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