Entrepreneurship and Business

Topics: Creativity, Problem solving, Writing Pages: 3 (567 words) Published: December 1, 2012
Entrepreneurship and Business (N11440) - 2012

Assessment Guidance

Group Poster Presentations – 35% - Monday, 17th December 2012

Students will undertake the Creative Problem Process in teams of 8-10 and develop a new idea for a business. These new business ideas will be presented in 'elevator pitch' style to a variety of viewers including academic assessors, entrepreneurs, mentors, and other university staff and students. The posters will be A2 sized, should demonstrate originality and creativity, and should help the teams 'sell' their new business idea to viewers.

Each team will have their poster and pitch assessed by a member of the academic team. Assessment will be based on the following criteria points:

* Clarity of problem definition
* Originality of solution (business idea)
* Potential of solution to add value
* Creativity of poster
* Clarity of poster
* Value of poster to overall pitch
* Clarity of pitch
* Delivery of pitch
* Persuasiveness of pitch
* Teamwork

Individual Essay (1500 - 1800 words) - 55% - Due date: 6th December 2012 by 2pm to the Undergraduate Office

Students will submit an individual essay to address the following title: ‘Discuss the relationship between entrepreneurship, innovation and economic development. What role do creativity and problem solving play in this relationship? Refer to both theory and examples from the business world to support your discussion.’

The well written essay will incorporate lecture content from the module, as well theory from the module reading list. The essay will also tie into the group project portion of the module. Students hoping to do well on the essay should therefore be sure to attend all sessions and read all recommended materials. Students wishing to read beyond the recommended titles should feel free to do so.

In general, a good essay will:

* Take and defend a position
* Provide clear evidence of reading around the...
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