Topics: Strategic management, Marketing, Coca-Cola Pages: 19 (4663 words) Published: April 21, 2013
1. Introduction
This assignment will describe and present a small business plan for the start of the food and beverage industry through business planning. According to Rue and Ibrahim (1998), a small company must provide a written plan and according to their study, small firms need at least 15 employees in the commencement of operations. However, for Perry (2001), small firms do not have to provide a comprehensive written business, because small businesses easily manage. One group of state business said planning framework essential for successful business in small firms, (eg, Shane and Delmar, 2004). This company will start operation on 1 January 2013. SHAHAYATIE Enterprise is name for this company, and that CEO owner is Mohd Shahrul Nizam. This company will come out the new idea in food industry and beverage industry that is Coconut Snazzy Ding Drink. These products are from manufacture by local fruit that has quality and advantages to health of someone. The target costumer based on the segmentation group demography and socio cultural factors. 2. Executive Summary

Executive summary are the first of main section and list summary about the history, company objectives and financial information about company. By (Arkebauer, 1995) wrote in the executive summary in two or three long about business. According to the theory maker, Cyert and March (1963), Janis and Mann, (1977) there are three sets of hypotheses in the detailed planning of the marketing plan, investigate and formulate a plan. SHAHAYATIE Enterprise is manufacturing business of food industry in Malaysia country. This company will started operation on 1st January 2013. The located headquarters and branches located KENINGAU city, SABAH. It houses company having among other stockyard, process manufactures, manufacture plan, warehouse and R&D office. This company will produce product food industry like Coconut Snazzy Ding Drink. The types of product that come out are formed products and drink coconut used types 500 ml can package. The target costumer based on the segmentation group demography and socio cultural factors. Amount of required capital in need in this business is RM 500, 000, 00 for all manufacture soft drink and include rent asset and non- current assets.

3.1.1 Objectives
The objectives for SHAHAYATIE Enterprise are the following: * Achieve maximum gains in the sale of products.
* Want to be business success and have growth for compete other company.

3.1.2 Mission
The mission of company is “maintaining health people in” country of Malaysia. Company will produces product that having advantages for health care. 3.1 Company summary
SHAHAYATIE Enterprise is a new company doing business in Malaysia. The company produces quality products in human health care. In addition, we will meet the demands and needs of consumers whether rich or poor. As a manufacturer, we not necessarily driven by profit, consumer rights and their welfare will be my priority. In my expectation, this company will able to compete and thrive than other companies of. Based on the strength and facilities that provided, company will go forward and have growth little by little, to be a large company and developed. 3.2.3 Company ownership

SHAHAYATIE is a private company with the help of family members, and friends. The company will be register under Company Commission of Malaysia. In addition, company will started operation on KENINGAU city, SABAH, and company open headquarters and branches in and a several state in Malaysia when have growth, (Company Commission of Malaysia, 2011).

3.2.4 Start-up summary and financial cost
Fixed manufacturing| Per annum|
Indirect labour (manufacturing)| 96,000 |
Factory rent| 24,000 |
Factory electricity charges| 12,000 |
Factory water charges| 10,000 |
Factory electricity...
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