COMPANY BACKGROUND INFORMATION
Our company Electrical Repair Incorporated has been operating in the domestic arena for 10 years. Electrical Repair Incorporated is a moving company in the way that our headquarters are in Los Angeles, California however our employees travel to different places domestically repairing power lines, power poles and cables in times of natural disasters. Natural disasters range from storms, hurricanes, typhoons to terrorism attacks. II.
INFORMATION ON PRODUCT OR SERVICE
Electrical Repair Incorporated goes around to different cities and states in their time of need putting up electrical power lines, cables, and poles. Our company works as west as California helping out with the San Andreas earthquakes, as north as New York with the 9/11 attacks, and as south as Florida with the hurricanes. III.
STRATEGIC PLANNING PROCESS
EXTERNAL ENVIRONMENT ANALYSIS
1. Physical Forces
The Dominican Republic is an excellent perspective location for foreign business in terms of its trade agreements. The country benefits from the Central American Free Trade Agreement (CAFTAN). This trade agreement minimizes trade barriers between the United States, Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. The combined yearly total goods traded among all seven countries are approximately $32 billion. The trade total between the U.S. and the Dominican Republic alone already equals close to $9 billion a year ("Washington File", 2004). In addition, the country has trade agreements with the World Trade Organization (WTO), the Association of Caribbean States and several other direct free trade agreements with other Caribbean nations ("Sice", 2004).
Data: The Dominican Republic is a land of varied landscapes comprised of rain forests, valleys, and desert regions amongst others. The area of the country is approximately 48,442 square kilometers with 1600 kilometers of coastline and 300 kilometers of beaches. Two large mountain ranges divide the country into the northern, central, and southwestern regions. The country's major river is the Yaque del Norte River. Lake Enriquillo, its largest body of water is located in the southwestern region. Pico Duarte, the country's tallest mountain peak reaches a height of 3,087 meters ("Encarta", 2004).
Data: The Dominican Republic has a year round tropical maritime climate. The average daily high temperature is 87F and the low is 73F. The country has little seasonal temperature variation. Instead, the major influence of the seasons is seen in the amount of rainfall. The northern coast's rainy season lasts from November through January. In the rest of the country, it runs from May through November. The dry months run from November through April. The country is susceptible to tropical cyclones such as tropical storms, hurricanes and tropical depressions. These storms occur an average of once every two years. Most of these storms strike the southern part of the country between June and October ("Library", 2004). Most recently, tropical storm Jeanne battered the island on September 18, 2004 ("Jeanne", 2004).
D. Natural Resources
Data: The main resources of the Dominican Republic are agricultural. The soil in the valleys is fertile and conducive to farming. Many of the mountain slopes are covered with forests. The country also has valuable deposits of bauxite, nickel, gold, and silver. People in the urbanized areas of the island are able to easily access clean, safe water but rural inhabitants have far less access ("Theodora", 2004).
Impact of Physical Forces
A. Marketing: Despite the outdoor nature of our product, the physical environment of the Dominican Republic should have little effect on the marketing of our company. The country needs power regardless of its landscape and physical attributes. The marketing of our product leans more towards the price point we can reach, the quality of our work and the...
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