Engro

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  • Topic: Milk, Dairy, Dairy farming
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  • Published : April 25, 2013
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“Business Policy”
Report on Engro Foods
Submitted To:
Prof. Rabiha Salman
Submitted By:|
Muhammad Abu-Baker| L1F08MBAM2106|
Waseem Azam| L1F08MBAM2141|
Danish Aftab| L1F08MBAM2127|
Waqas Aziz| L1F07MBAM2179|
Fahad Tariq| L1S08MBAM2137|
Almas Omer| L1F08MBAM2071|

Submission date: 06-08-2010

Table of Contents
Acknowledgement2
Executive Summary3
Introduction to Engro Pakistan4
Mission Statement5
Vision Statement5
Diversified Portfolio of Engro Pakistan6
Fertilizer Business6
Engro Energy Limited6
Engro Innovative Automation Limited7
Engro Vopak Terminal Limited7
Engro Asahi Polymer &Chemicals. Limited7
Engro Food Limited8
Board of Director8
Board compensation Committee8
Board audit committee9
Organizational Chart11
Business Executives of different Divisions12
Food Industry In Pakistan13
Engro Foods14
Our Brands14
Our Affiliates14
Our Values15
Vision and Mission Statement of Engro Foods15
Vision15
Mission16
Objectives and Goals16
ANALYSIS OF MISSION17
Market Segmentation18
Demographic Segmentation18
Psychographic Segmentation18
Behavioral Segmentation18
STRATEGIC Internal and external Audit19
STEEPLE Analysis19
S - Social Factors19
T - Technological Factor20
E - Economical Factor20
E - Environmental Factor20
P - Political Factor21
L - Legal Factor21
E - Ethical Factor21
Porters 5 Forces Model22
Threat of New Entrant23
Capital requirements23
Economy of scale23
Bargaining Power of Suppliers24
Number of suppliers24
Importance of volume to supplier24
Bargaining Power of Buyers24
Backward integration24
Availability of Substitutes25
Competitive Rivalry25
SWOT Analysis26
Strengths26
Engro’s Back26
PR with Farmers26
Positive Response from Customers27
Strong consumer & product research27
Third-Generation Plant27
Weaknesses28
Olwell TVC28
Owning Red Color28
Low Quality Milk28
Packaging29
Milk collection & distribution costs29
Narrow brand portfolio29
Opportunities29
Increased funding by Government29
Increased consumption of PLM29
Awareness30
Third largest producer of milk30
Threats31
Competition31
INDUSTRIAL SWOT ANALYSIS32
Strength32
Weaknesses32
Opportunities32
Threats33
Competitors Analysis33
What is SWOT matrix?36
SWOT Matrix for Engro foods.38
Internal Factor Evaluation Matrix40
External Factor Evaluation Matrix42
Competitive Profile Matrix (CPM)44
Reasons45
CORE COMPETENCIES & KEY SUCCESS FACTORS45
Key success factors46
Research & Development46
COMPETITIVE ANALYSIS46
SPACE MATRIX STRATEGIC MANAGEMENT METHOD48
Engro Foods factors for SPACE MATRIX49
Result51
BCG Matrix Model51
Division wise data for Engro foods BCG Matrix53
Internal External (IE)Matrix54
Result54
Grand Strategy Matrix for Engro foods55
Results56
Quantitative Strategic Planning Matrix or a QSPM57
QSPM OF Engro Foods58
FINANCIAL RATIO ANALYSIS60
Liquidity Ratios60
Remarks61
Leverage Ratios62
Remarks62
Activity Ratios:63
Remarks63
Profitability Ratios64
Remarks64
Achievements65
Engro Foods expansion on a bigger scale66
Dairy science and Technology in Pakistan66
SUGGESTIONS AND RECOMMENDATIONS67
REFERENCES68

Acknowledgement

In the name of Allah, The Most Gracious, The most Merciful. First of all we are thankful to Allah Almighty for giving us the Mind to think, Heart to feel the consequences of our business idea, strength to complete and Ability to work successfully on our project. All members of our team are involved in making this project to groom it from conceptual stage to the point where one can hold it in his hands. To all those group members, who have contributed greatly to the usefulness of this project. Although some of what the project contains was designed through the...
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