The media is an important aspect of life in our culture. About 95% of people own a TV set and watch for an average of 3-4 hours per day. By the end of the last century over 60% of men and 50% of women read a newspaper each day and nearly half of all girls, from the age of 7 read a girls magazine each week. Women on television, including news presenters and actresses, are "abnormally thin" and are causing a rise in the number of young women suffering from eating disorders. Eating disorders are pervasive, crossing all cultural and socio-economic lines, and afflicting an increasing number of men and boys and younger children. They are insidious, hardly appearing to look like pathology, but instead resembling self-discipline and self-control. When parents are knowledgeable about eating disorders, their child’s needs, and their role as parents, when they are not afraid to become involved with their child in a proactive way, eating disorders are preventable. The best news is that eating disorders are curable in 80 percent of cases where parents can detect disease in their child early and engage in the most effective treatment for both child and family. Eating disorder is getting more prevalent among girls. Girls now a day’s think that being skinny is being beautiful and they are becoming over influenced by the media. Seeing those skinny models girls make a perception that those are real and they tries to make themselves like those models. Magazines are providing all ways of becoming thin and persuading girls to be like those models. This kind of campaigning is result in a bad effect on girls. Parents are really getting tensed about the changing food habit of their girls. Eating disorder is not only the habit of getting thin; it also characterizes the habit of eating excessively beyond the point of feeling excessively full. Dieting is a factor in the development of eating disorders and recent research showed that more young girls are expressing dissatisfaction with their body shapes; one in seven girls aged 11 is on a diet, rising to one in three by the age of 16. Although there was no scientific proof of a direct causal link between media images of super thin women and eating disorders in young women, all the research pointed to a direct impact on teenage girls. Just as young women with weight and shape preoccupation, body dissatisfaction, internalization of the thin ideal, and tendency for social comparison are most influenced by the media, so are they also more likely to use the media. Women with anorexia nervosa engage in heavy media use and describe their consumption of fashion magazines as an “addiction,” with many saying that their greatest media dependency occurred after their eating disorders had begun to take control of their lives. 1.1 Background and rationale of study:
Eating disorders are serious disturbances in eating behavior, such as extreme and unhealthy reduction of food intake or severe overeating. They are accompanied by feelings of distress or excessive concern about body shape or weight. The main types of eating disorders are Anorexia, Bulimia Nervosa, and Binge Eating Disorder. Eating disorders, often unnoticed in the past, are still not brought to public attention enough, and many people specially girls do not believe that they are as dangerous as they are. The fact that the news media portray celebrities and models as being stick-thin makes things even worse for people with eating disorders; they feel as if they have to look just like the celebrities they see on television, and they do not understand that what they see on TV is not reality. Media is capturing a major portion in our day to day life. Almost every day we do watch TV and try to relate our life with every serial or reality shows. The main attractions of TV shows are the models and their appearances. What they wear, how they look, what they do attracts us, specially the girls. Girls do like copying their...
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