Nowadays, majority of people use different types of media to deliver information or data on current affairs, history and other subjects such as radio and television. Along with the advancement of the technology, media such as the internet provides information about the western culture for instance, which allows exchanging of knowledge of other cultures can be viewed on the television or internet. However, misuse of these technologies can cause problems to our society, such that we cannot distinguish the valid information from the invalid ones. This means that people can be easily manipulated by the people who control the media especially to Brunei’s traditional culture. Some bad influence from the western culture, for instance the use of foreign language, western foods and western style of clothing, can be followed by the young generation whose role is in nation building. Unfortunately, if the young generations are less interested in studying local traditional culture as they are more interested and influenced by the western culture can cause damage to their life in the future. Media poses threats to traditional culture in Brunei in several ways. These include threats in the local dress code, food culture as well as Brunei’s language. Firstly, local dress code is part of Brunei’s identity on Brunei based on Melayu Islam Beraja (MIB), however, since the media have a great influence in shaping people’s ways of thinking, for example in terms of clothing, Brunei traditional’s dress code could be threatened. As a matter of fact, media plays an important role to influence our thinking without awareness. Simply take a glance at the way we dress right now, it was probably something that we picked up over the internet, magazines or advertisements that we see on the television. For example, the up-to-date on how Hollywood actors or singers wear their outfits can influence teenagers in Brunei even if what they wear is inappropriate and not the norm in our country. Since the traditional Malay manner of dressing is dictated by the Islamic dress code and therefore tends to be more conservative as compared to modern way of dressing, especially with the revival of interest in Islam. The definition of conservative here is that individual has to be fully clothed, especially for Muslim women. Thus, the traditional local dress might slowly be ignored. According to Ahmad Redzuwan Mohd. Yunus (2003:93), acquaintance rape happened because of the victim herself. She put herself in a situation that allows this unfortune thing happened to her by wearing inappropriate clothing. (cited in Hajah Suriati, 2006). Since media is in the business of influencing people’s ways of thinking even if it is sometimes ridiculously unrealistic, we tend to see it as something that can be achieved somehow if we consume or buy the products that are being advertised. It can be seen that the popular media permeates everything that we do or wear. A different view from (Tramhuong, 2010) suggests that even though we have absolutely no control over the media, we do have the final decision on what we choose to wear. The extent of the power mass media is able to influence us only and the rest is really still within our control. Furthermore, those media threats can still be managed by encouraging the young generation to wear our local dress code (MIB) more frequently. Media can also be used for the better such that to promote our traditional clothing to the world via social network. At this point, traditional Bruneian clothes will not be easily forgotten
“Food involves all that is significant to people by means social differences and connections can be created and reinforced. It indicates diverse effects to different individuals” (Food and Culture, n.d., para.2). Every culture shows its uniqueness in its own food culture including Brunei. Brunei has local renowned foods such as Ambuyat and Kelupis. Unfortunately, Brunei’s traditional food culture are easily replaced by...
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