Engl 105 Essay

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Planning Log-"Colonnade Hotel and Resort"

Communication Problem:

As the Director of Franchise Properties, this communication needs to advise Penny Hyatt, the CEO of Colonnade Hotel and Resort, and the corporatate level, on how to revise the overbooking policy and some suggestions on how to address the negative attitude toward Colonnade properties in general . Discussing the matter in person with Penny would be the best way to convey this information, but since that is not possible, I must write her a memo that documents the problem and provides possible suggestions for solving the problem. Good!

Reader Analysis:

Who is my primary reader(s)? Penny Hyatt
Who is my secondary reader(s)? The secondary readers will be the people who work at the corporate level.

Excellent grip on primary and secondary readership!

Respond to the following for both primary and secondary readers:

What characteristics (reading style, personality traits, etc.) do I know about the reader that may be relevant to how this document is written? My first reader is the CEO of the company, so the memo should be very formal and professional. It should be precise and convey important points regarding the problem. What is the reader's prior knowledge of or involvement with this topic? She is aware of the problem, and should have prior knowledge of the topic as a CEO of the company. Does the reader have a preestablished attitude toward the topic? No. What is the reader’s technical background? Expert and top management. As the CEO of the company, she should have had a lots of management experience and background. What does the reader want to know about this topic and what will he or she do with this information? She will want to know what are the suggestions on how to recise their overbooking policy and some suggestions as to what can be done at the corporate level to address the negative attitude toward Colonnade properties in general.

Description of Purpose...
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