A person’s individual choice to conserve or not to conserve energy holds a psychological explanation. According to Andrew Baum and Jerome E. Singer in their book Advances in Environmental Psychology, “The consumption of energy is the by-product of a wide variety of actions by which individuals achieve other desired goals,” (Baum/Singer, pg. 1). Individuals in the United States are often expecting immediate gratification or results from an action. Providing energy in the home allows consumers to easily facilitate their daily activities when they choose. This freedom does have some constraint however if the consumer is mindful of their utility bills. This is one of the first ways a consumer may decide that is time for them to look at their current energy use and revise it. Although costly utility bills may be a great reason to begin to conserve energy it is not the only reason a consumer should choose to practice living an energy conscious lifestyle.
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