Energy Bar Business Plan

Topics: Marketing, Product management, Marketing plan Pages: 34 (12521 words) Published: October 14, 2011
BUSSINESS PLAN – CRAZY BULL BAR
Group Members: Kerstin Frühwirth Onur Kaderoglu Miso Obradovic Raluca Oradea Inga Penteker Nino Puskar

CONTENTS
Executive Summary ................................................................................................................................................. 4 Business Description ............................................................................................................................................... 4 General description of the business .................................................................................................................... 4 industry background ........................................................................................................................................... 5 corporate fit ........................................................................................................................................................ 5 goals and potential of the business and milestones ........................................................................................... 5 uniquness of the product (© www.CrazyBull.com) ........................................................................................... 5 Marketing ................................................................................................................................................................ 6 Business and Marketing Objectives ................................................................................................................ 6 Market reasearch and analysis ........................................................................................................................... 7 target markets (customer) identified .............................................................................................................. 8 market size and trends .................................................................................................................................... 8 Competition .................................................................................................................................................... 9 Estimated market share ................................................................................................................................ 11 SWOT Analysis ................................................................................................................................................... 12 marketing plan .................................................................................................................................................. 13 Market strategy – sales and distribution ...................................................................................................... 13 Pricing............................................................................................................................................................ 14 Advertising and promotions .......................................................................................................................... 14 Location ................................................................................................................................................................. 17 Identifiy location ........................................................................................................................................... 17 Proximity to suppliers ................................................................................................................................... 18 Access to transportation ............................................................................................................................... 18 management ......................................................................................................................................................... 19 management team...
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