Enchanted Vineyard Bed & Breakfast Marketing Plan

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1.0 Executive Summary
The Enchanted Vineyard is a charming Bed & Breakfast located in the Lorane Valley, outside of Eugene, Ore. The valley is well known for its beauty and concentration of vineyards and wineries. The B&B will be run by Missy Stewart in the Stewart's newly renovated home. The Inn itself is a work of art. Each of the five guest rooms have walls that are 65% glass providing a breathtaking view of the valley. In addition to the views, the Inn offers a huge patio and vineyard for the guests to explore. The Enchanted Vineyard Bed & Breakfast has two competitive advantages that will ensure profitability. The first is Missy's unrelentless attention to personal service. Missy recognizes that her most important job is to pamper the guests, allowing them to have an excellent stay. The other sustainable competitive advantage is the facilities, handcrafted and simply beautiful. The house and adjoining land are magnificent. Missy will turn leads into customers through attention to callers on the phone and through the use of a comprehensive website with all details of the bed & breakfast experience listed therein. The Enchanted Vineyard Bed & Breakfast will begin to make a profit by month nine and will grow steadily from month to month. 2.1.4 Market Growth

In 1999, the national B&B market reached $543 million dollars. Sales are expected to grow by 9% for the next few years. This growth can be attributed to a couple of factors. The first factor is an appreciation for services that a B&B provides. Another factor driving market growth is the increase in airfare that makes non-local vacations less practical and cost effective. People are turning to B&Bs in unique locations as a vacation spot instead of flying. Lastly, as the number of work hours Americans perform has increased in the last few years, people are relying on weekend getaways as a way to distance themselves, albeit briefly, from their work week. B&Bs provide people this option, and this has been a...
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