Employing Strategy in a Competitive Environment

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Employing Strategy in a Competitive Environment
Carolyn Roberson
Dr. Albert Yin
December 5, 2012

Create an environmental scan for the company indicating the most significant environmental threats and discuss how the company should respond to each threat to ensure that the impact to the business is minimal. In this environmental scan we will define specific threats and recommend how best to respond to each threat. Our goal will be achieved by incorporating an expert team to maintain a cohesive foundation to address all areas of services and functional needs to address issues that may be potentially overlooked. These members will compile data lists that encompass external as internal data shared between the environmental scan team. The information gathered will be examined for future reference for the SWOT analysis team to respond to each threat that may impact the business. These recommendations will ensure that there will be minimal impact to the xxx-Company. The External data that will be analyzed will be derived from the following information categories: occupational, demographic, government, economic, geographic, and technology (Thompson, Strickland, & Gamble, 2009). The most significant threat to xxx-Company’s goal would be the adverse influence from competitors not supporting the needs of others because of profit. Our goal is to offset the negative influence by reinforcing the need for equally educating all areas of the world so that the expense of funding these uneducated areas will have the means to self-support their countries. Based on the environmental scan, evaluate the company’s strengths and evaluate how the company can leverage these strengths so as to yield a competitive advantage in the marketplace. Based on our environmental scan it has been determined that the strengths are as follows: 1) Our strength will be driven upon the fact that there is clear evidence that presently there is a growing need to educate each and every human...
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