Employers' Expectation of New Graduates in the Advertising Industry

Only available on StudyMode
  • Download(s) : 47
  • Published : February 1, 2013
Open Document
Text Preview
VIETNAM NATIONAL UNIVERSITY – HO CHI MINH CITY THE INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS

MANAGERS’ EXPECTATIONS TOWARD NEW GRADUATES IN ADVERTISING INDUSTRY

In Partial Fulfillment of the Requirements of the Degree of BACHELOR OF ARTS in Business Administrations

Student’s name: NGUYEN HOANG PHUONG (BA060304) Advisor: PHAN TRIEU ANH

Ho Chi Minh City, Vietnam 2011

i

MANAGERS’ EXPECTATION TOWARD NEW GRADUATES IN ADVERTISING INDUSTRY APPROVED BY Advisor APPROVED BY: Committee,

PHD. Phan Trieu Anh

Chairman: PHD. Phan Trieu Anh

Secretary: MBA. Nguyen Nhu Trung

Member: PHD. Nguyen Kiem Than

THESIS COMMITTEE (Whichever applies)

ii

ACKNOWLEDGEMENTS

I would like to thank the following people for their help, support, and encouragement in completing this thesis.

First of all, I must thank my advisor, Mr. Phan Trieu Anh, Vice Dean of School of Business in International University, who kindly suggested, guided and supported me during the researching process of this study. I am also thankful to Ms. Nguyen Quynh Mai, Dean of School of Business, for instructing me to analyze data with SPSS software.

I would like to express my deepest gratitude to Mr. Nguyen Trung Thang, Ms. Ngo Thi Bich Hien, Mr. Phạm Tuấn Minh, Ms. Phạm Thị Minh Thu and Mr. Phạm Hoàng Nam, who have spent their precious time to share with me their knowledge, comments and opinions and helped me to complete my thesis.

Moreover, I am really grateful to my family, especially my mother, who has used her network and relationships to help me contact with the interviewees. She also gave me wise comments and useful ideas for my thesis.

Last but not least, without the help of my friends and my colleagues, I could not finish the data collection for this thesis. They are also the ones who gave me sincere encouragements during that time.

iii

TABLE OF CONTENTS

LIST OF TABLES ..................................................................................................... vii LIST OF FIGURES .................................................................................................... ix ABSTRACT .................................................................................................................. x CHAPTER I: INTRODUCTION ................................................................................ 1 1.1. Background ....................................................................................................... 1 1.2. Rationale ........................................................................................................... 4 1.3. Problem Statement ........................................................................................... 5 1.4. Research Questions .......................................................................................... 7 1.5. Objectives ......................................................................................................... 7 1.6. Methodology ..................................................................................................... 8 1.7. Scope and Limitation ....................................................................................... 9 1.8. Implication ........................................................................................................ 9 1.9. Structure of Research .................................................................................... 10 CHAPTER II: LITERATURE REVIEW ................................................................. 11 2.1. Introduction to Advertising ........................................................................... 11 2.2. New graduates characteristics........................................................................ 11 2.3. Opportunities for new graduates in advertising industry ............................ 13 2.4. Research Model .............................................................................................. 14 2.4.1....
tracking img