In every organization, people are working within a suitable environment of attitudes. Each employee has attitudes that range over the entire spectrum of human behavior. All managers have a constant concern for the morale of the group, which they lead. However, considerable confusion prevails over the use of the term morale because of variation in defining characteristics of the term. In certain cases job satisfaction and morale is considered as individual concern; in other cases job satisfaction is considered as individual phenomenon and morale as group phenomenon. From one point of view, morale may be regarded essentially an individual matter. It’s described in terms of the feelings of an employee or manager towards his work; it is thus matter of work satisfaction. Morale is the degree to which individual needs are satisfied and the degree to which the individual desires satisfaction from his total job situation. When morale is regarded as an individual phenomenon, many investigators organize these feelings what are assumed to be workers needs. In contrast to this individual job satisfaction approach, most researches are impressed with social or group significance of morale. They emphasize social reactions and concentrate on attitudes towards group values rather than towards individual values. They place less emphasis on working conditions and more feelings of cohesiveness, group interest and identification with the mission of the group, and optimism about the success of the whole. Thus, the concepts of job satisfaction and motivation both pertain to the individual and morale to the group. Morale is basically a group phenomenon. It is a concept that describes the level of favourable or unfavourable attitudes of the employee collectively to all aspects of their work the job, the company, their tasks working conditions, fellow workers, and superiors and soon.
Attitudes express what the individuals think and feel about their jobs. The emphasis is on how employee feel, denoting the strong emotional elements associated with attitudes. The growth of the company depends upon the employee activities. When the employee have the positive character on the company, it will helpful to improving the growth of the organization. Employee Morale refers to an attitude of satisfaction with a desire to continue and strive for attaining the objectives of a factory. Morale is purely emotional. It is an attitude of an employee towards his job, his superior and his organization. It is not static thing, but it changes depending on working conditions, superiors, fellow workers pay and so on. Morale may range from very high to very low. High Morale is evident from the positive feelings of employees such as enthusiasm; desire to obey orders, willingness to co-operate with coworkers. Poor or low Morale becomes obvious from the negative feelings of employees such as dissatisfaction, discouragement or dislike of the job. Morale may be regarded essentially an individual matter. It’s described in terms of the feelings of an employee or manager towards his work; it is thus matter of work satisfaction. Thus, the concepts of job satisfaction and motivation both pertain to the individual and morale to the group. Importance of employee morale:
Employee morale plays a vital role in the origination success. High morale leads to success and low morale brings to defeat in its wake. The plays of morale are no less important for an industrial undertaking. The success of failure of the industry much depends up on the morale of its employees.
Ai enterprises view on employee morale:
Morale is viewed as willingness to strive for the goals of a particular group, the possession of feeling of being accepted by and belonging to a group of employee’s adherence of common goals and confidence in the desirability of these goals. If the total of all positive attitudes exceeds the total of all...