Employee Exit Procedures

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BTECH Higher National Diploma in Business

|Unit Number and Title |19. Marketing Planning | |Start Date |20/9/2012 | |Assignment Due Date |4/10/2012 | |Assessor Name |Mr. Ashutosh Pradhan |

|Assignment No |1. | |Assignment Title |Marketing Planning for Smart Phone | | |1800 word count | |Assignment Brief |This is a descriptive assignment that allows students to prepare a complete marketing| | |plan. |

Assignment Task/Description

Learning Outcomes achieved in the assignment:
By completing this assignment successfully, the learner would have achieved the following learning outcomes:-

| |1.1 review changing perspectives in marketing planning | |LO1 Be able to compile marketing audits |1.2 evaluate an organisation’s capability for planning its future | | |marketing activity | | |1.3 examine techniques for organisational auditing and for analysing | | |external factors that affect marketing planning | | |1.4 carry out organisational auditing and analysis of external | | |factors that affect marketing planning in a given situation |

Grading Criteria:

|PASS |The student will be awarded a PASS grade if he/she: | | |P1 explains the need to be innovative in the market or services; | | |P2 identifies and assesses techniques for developing products; | | |P3 makes recommendations for pricing, distributing and communicating a product or service; | | |P4 specifies measures to monitor and review marketing performance; | | |P5 presents a marketing plan for a product or service. | |MERIT |In addition to pass criteria, The student will be awarded a MERIT grade if he/she : | | |M1 critically evaluates the need to be innovative in the market or services; | | |M2 identifies and assesses techniques for developing products professionally while understanding the nature of the | | |product;...
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