Emotional Design

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SEMINAR REPORT ON

EMOTIONAL DESIGN

ARJUN JAYARAM (SPG 07 1101)

NETTUR TECHNICAL TRAINING FOUNDATION BANGALORE

Index
1) Abstract………………………………………………………………………….………………………………………………3 2) Introduction……………………………………………………………………………………………………………………4 3) Background………………………………………………………………………………………………………………..…..6 4) Background Information of Emotion………………………………………………………………………….…..7 a) Origin of Emotion……………………………………………………………………………………………………..…….7 b) Researches on the relationships between Emotion and Design………………………………………8 5) Emotional divisions………………………………………………………………………………………………….……..9 6) Emotions role……………………………………………………………………………………………………………….10 7) product emotion……………………………………………………………………………………………………..……10 8) Appraisal theory…………………………………………………………………………………………………..……….11 9) Product concerns………………………………………………………………………………………………………....11 10) The concept of WOW………………………………………………………………………………………..………….13 11) WOW emotions…………………………………………………………………………………………………………….13 12) Difference between “Emotional Design” and “Emotion Design”…………………………………..14 a. Emotional Aspects in Design………………………….………………………………….………..15 b. Emotional Design…………………………………………………………………………………..…..16 c. Emotion Design…………………………………………………………………………………....……17 13) Model for Emotionalize Design, Emotional Design and Emotion Design……………………….19 a. New Model……………………………………………………………………………………………….…19 b. Emotionalize Design……………………………………………………………………….…………..20 c. Emotional Design……………………………………………………………………………….……….22 d. Emotion Design……………………………………………………………………………………………22 14) Emotional design in the marketplace…………………………………………………………..……………….25 15) Emotional design and usability engineering…………………………………………………………..……..26 16) The emotional interplay of tools and goals……………………………………………………………………28 17) Cultural issues in emotional design………………………………………………………………………….…..29 18) How are emotions established and measured ?...............................................................29 19) DESMET’S model of emotions for product appearance……………………………………………..….32 20) Product Appraisal………………………………………………………………………………………………....……..33 21) Product concern……………………………………………………………………………………………………………33 22) Product focus………………………………………………………………………………………………………..……..35 23) Emotions elicited……………………………………………………………………………………………………….…36 24) Examples……………………………………………………………………………………………………………..……….37 25) Norman’s three levels of design…………………………………………………………………………..……….40 a. Visceral Design……………………….……………………………………………………………….….41 b. Behavioural Design………………………………………………………………………………………42 c. Reflective Design…………………………………………………………………………………….…..44 26) Measuring Emotions (PrEmo)…………………………………………………………………………………...….44 27) Bibliography………………………………………………………………………………………………………….........47 EMOTIONAL DESIGN 2

Abstract
Most studies on product design have focused on customer needs concerning functionality and utility. Rarely has the issue of customer emotions been investigated. Traditional cognitive approaches to product usability tend to underestimate the importance of customer emotions in design. Not surprisingly, the success of a product in the marketplace may be determined by its aesthetic appeal, the pleasure it creates, and the satisfaction it brings to the customer. Emotions influence how a customer interacts with the product. In the interaction, feelings accompany thinking. This report characterizes customer emotions and issues concerning their measurement. This has documented various methods for measuring and evaluating emotions, but only a few are relevant to product development. In this, it illustrates subjective and objective methods that are commonly used in evaluating customer emotion to an artifact. While evidence suggests that emotion matters in determining the sales potential of products, the measurement of emotions may be difficult because of the indefinite relationship between an emotion and its behavioral expression. Culture has a strong effect on what customers look for in a product and how they interpret...
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