Emotional Design

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11/23/2012
Writing Design | Aaron Jeffries|

K0059524| How emotional design has changed in the automotive industry?|

Contents
Introduction3
Emotional Design3
Model T3
Timeline Design – 1911 - 19604
E-Type Jaguar5
1960’s Cadillac 60 Special6
Timeline Design – 1960 - 20006
The Experience7
Timeline Design – 2000 - Current Date7
Global Warming9
Hybrid Cars9
Future Design - Concepts10
Conclusion11
References12

Introduction
If you looked at the world of motoring today, then you would think of status. Cars are now seen as a necessity and are used to 'show off' and display what type of person you are, your job, how much money you earn and your prospects. Emotional design has changed over the years from making you feel like the worlds at your doorstep to showing you care about the environment. The purpose of this dissertation is to research and show how these changes have taken place.

Emotional Design
Emotional design is a way that a designer makes people feel about themselves when using and interacting with a product. Emotional design plays a big part in designing as it defines how a product is used. As Donald Norman says, if a product is aesthetically pleasing, its functionality increases.

‘Emotions have a crucial role in the human ability to understand the world, and how they learn new things. For example: aesthetically pleasing objects appear to the user to be more effective, by virtue of their sensual appeal. This is due to the affinity the user feels for an object that appeals to them, due to the formation of an emotional connection with the object.’

Model T
The 'Ford Model T' was the first ever mass produced car on moving assembly lines with completely interchangeable parts, from September 1908 until October 1927. This car was considered to be the first affordable vehicle marketed to the middle class. During the time of production 15 million Model T's left the factory and into the public making it the first revolutionizing car in the history of automobiles.

Mr. Henry Ford -"I will build a car for the great multitude. It will be large enough for the family, but small enough for the individual to run and care for. It will be constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise. But it will be so low in price that no man making a good salary will be unable to own one – and enjoy with his family the blessing of hours of pleasure in God's great open spaces."

Although the Model T had a huge 2.9L, 4 Cylinder engine, which only produced 20bhp giving it a top speed of around 43mph. With is 2 speed gearbox and roomy interior it was a great car for families and for everyday commuting, as Henry Ford intended his design to be. Its curb weight being at 540KG it was pretty light compared to modern cars of the same size.

Technology was at a minimum in the Model T making it not very safe in terms of today, but back when the T was designed people had respect for the road and crashes were not as often as now thus no need for safety technology. In 1915 the use of electric headlights were introduced to the Model T. The magneto, the main source of power, was upgraded to supply the headlights and a horn with power.

Timeline Design – 1911 – 1960
The first introduction to car luxury was in 1911, the electric starter motor. Mr. Charles Kettering, a worker for Cadillac, created the electric ignition and starter motor making cars able to start themselves from the cockpit making the users experience easier as you could immediately start your car as soon as you are seated.

The next introduction to modern luxury in 1926 is the first hydraulic power steering system. Francis Wright Davis uses a Pierce-Arrow to develop the technology. It works by integrating the steering linkage with a hydraulic system. This makes it a lot easier to steer a car than before. This makes the driving experience a lot more...
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