Television commercials are a persuasive form of communication. One sees tons of images of famous people, breath-taking scenery, fun vacations, and of happy families spending quality time together. But what is this telling a consumer about the product? It tells those who may buy them about their own fears, insecurities, anxieties, and dreams. They do this by constantly reminding them that their lives could be better if they buy this or that. These images are used for psychological purposes and to play off of emotions because we are emotional beings. People respond to this visual advertising rather than other forms because they like to visualize themselves using the product or service. This is the point that Postman is trying to get across. It doesn't matter what the product is or whether it's good or bad. It's all about the character of the consumer. They have taken the focus off of making a product of value and have put it toward making a consumer feel valuable.
In addition to the emotional response that advertisers are trying to create, people need to realize how this... [continues]
Cite This Essay
(2005, 04). Emotional Appeal Used in Visual Advertising. StudyMode.com. Retrieved 04, 2005, from http://www.studymode.com/essays/Emotional-Appeal-Used-Visual-Advertising-55740.html
"Emotional Appeal Used in Visual Advertising" StudyMode.com. 04 2005. 04 2005 <http://www.studymode.com/essays/Emotional-Appeal-Used-Visual-Advertising-55740.html>.
"Emotional Appeal Used in Visual Advertising." StudyMode.com. 04, 2005. Accessed 04, 2005. http://www.studymode.com/essays/Emotional-Appeal-Used-Visual-Advertising-55740.html.