Emotion Appeals in Obama's Inauguration

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Emotion Appeals in Obama's Inauguration

By | Feb. 2013
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In the inauguration, Barack Obama appeals to our emotions in many ways. He makes sure to include all “groups”, so to say. He claims that we need to help the less than fortunate Americans. Obama states “And we must be a source of hope to the poor, sick, the marginalized, the victims of prejudice- not out of mere charity, but because peace in our time requires the constant advance of those principles that our common creed describes: tolerance and opportunity; human dignity and justice.” He is repeatedly stressing that we need to work together as a country regardless of race, sexual preference, ethnicity or financial situation. All throughout the inauguration Obama speaks of himself as an equal to us Americans. He paints a picture of him standing beside us. “Now, more than ever, we must do these things together, as one nation and one people.” Obama said. Looking further, he is saying America cannot progress without us. He also stresses that every single American has the same shot at success; and I quote “We are true to our creed when a little girl born in the bleakest poverty knows that she has the same chance to succeed as anybody else, because she is an American, she is free, and she is equal, not just in the eyes of god but also in our own.” Obama is tugging on all of our emotions with this statement. He is saying he believes in us. Later he says we need to revamp our programs of aid. The president is trying to get across to us that he not only believes in every single one of us as individuals, but also is aware that we need to revamp the programs of aid to help us succeed. Thus, trying to secure us in his word. Coming from the man that, to some degree holds our fate as individuals and as a country, that is exactly what we want to hear. Obama always portrays a nurturing appeal. He makes us feel that he cares for us as individuals and also our kids and families. Obama says “Our journey is not complete until we find a better way to welcome the striving, hopeful...