“Emerging Trends in Commerce Education to Face the Challenges of Dynamic Business World”

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Indian Streams Research Journal
Volume 2, Issue. 6, July 2012

Available online at www.isrj.net

ISSN:-2230-7850 ORIGINAL ARTICLE

“Emerging trends in Commerce Education to face the challenges of dynamic business world”

Jitendra Ahirrao1 and Prakash Ratanlal Rodiya2
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Asoociate Professor, Department of Commerce,Smt. Dankunwar Mahila Mahavidyalaya, Jalna.E-mail: drahirrao@indiatimes.com 2 (M. Com., M. Phil., UGC NET)H. No. 135, Near Vitthal Mandir, Mahada Colony,Mantha Road, Jalna-431203. E-mail: prakashrodiya@rediffmail.com

Abstract: Commerce education is business education. Commerce education is that area of education which develops the required knowledge, skills and attitudes for the handling of Trade, Commerce and Industry. The recent commerce education has emerged in the form of Chartered Accountant, Cost and works accountant, Company secretary and Business administrator. Commerce education is a totally different from other disciplines. Hence, it must charter new routes to service the aspirations of the nation.

To meet the growing needs of the business society, there is greater demand for sound development of commerce education. The relevance of commerce education has become more imperative, this means a marked change in the way commerce and management education is perceived in India. Through teaching, research, and service, the College of Commerce is dedicated to developing tomorrow's leaders, managers, and professionals. COMMERCE EDUCATION – MEANING: As a branch of knowledge, Commerce imparts experience of business world at large in all its manifestations. It prepares its learners for personally fruitful and socially desirable careers in the field of business. Chesseman defined Commerce Education As - "Commerce education is that form of instruction which both directly and indirectly prepare the business man for his calling." Fredrik G. Nichols defined as "Commerce education is a type of training which, while playing its part in the achievement of the general aims of education of any given level, has for its primary objective the preparation of people to enter upon a business career, or having entered upon such a career, to render more efficient service therein and to advance from their present levels of employment to higher levels.” During the post independence era, commerce education has emerged as one of the most potential pursuits in the wake of industrialization. Most of the Education Commissions constituted in post independence India to explore higher education have undoubtedly held that the commerce education is primarily meant for providing the students in-depth knowledge of different functional areas of business so as to prepare people required by the community for 1 2 Please cite this Article as : Jitendra Ahirrao and Prakash Ratanlal Rodiya , “Emerging trends in Commerce Education to face the challenges of dynamic business world” : Indian Streams Research Journal (June ; 2012)

“Emerging trends in Commerce Education to face the...........

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the purposes of trade, commerce and industry. IMPORTANCE OF COMMERCE EDUCATION: Commerce education in our country has been developed to support the growing manpower needs of business enterprises. The education imparted to the students of commerce intended to equip them with the specialized skills useful in different functional areas of trade, commerce and industry. Continuous supply of quality manpower is essential for the growth of the industry sector. This necessitated the skilled manpower to manage the process of industrial reconstruction and the rapidly growing trade and commerce. However, over the years, there has been a fundamental shift in the very approach of commerce education; from a professional to a theoretical education. With a quantum jump in business scenario, there is a need to redefine the commerce education in the changing scenario and strengthen it further. The Commerce education plays an essential role in today's dynamic...
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