In-Class Writing Assignment
Due Date: Week 5 – in Lecture
Marks: 10 [10% of overall mark]
Description of Assignment:
The purpose of this assignment is to enable students to critically evaluate aspects of emerging technologies with relation to business concepts; and communicate these key issues in a written report. Be sure that you provide detailed, specific answers to the questions below. You have 60 minutes to complete this writing assignment. It is expected that you write in academic style, with complete sentences and paragraphs.
This writing assignment will require you to analyse the emerging technologies discussed thus far in lectures in conjunction with the business concepts presented and your explorations in labs so far. Students will prepare answers to the questions found below. Please use examples to illustrate your points.
1) In your first Lab (labs 1-2) you chose three technologies to explore. Choose ONE of the technologies that you investigated in your first Lab and explain in detail how it could benefit ONE of the following business concepts below discussed in lecture 3. (Two to three paragraphs.) [3 marks]
Online Marketing: In its simplest form, the term online marketing refers to using the power of Internet advertising to generate a response from your audience. Also known as Internet marketing or web marketing, online marketing is used by companies selling goods and services directly to consumers as well as those who operate on a business-to-business model.
a) Customer Convenience
Benefits to Consumers:
(1) Convenient— customers can shop 24 hours a day from anywhere without going to the store physically. They can interact with the seller's site to find the information, products, or services they desire, then order or download them on the spot.
Benefits to Marketers:
✓ Customer Relationship Building— companies can interact with customers to learn more about their needs and to build customer databases. ✓ Reduce Costs & Increase Efficiency— avoid the expense of maintaining a physical store, costs of rent, insurance, and utilities. Digital catalogues cost less to produce than printing and mailing paper catalogues. ✓ Greater Flexibility— unlike a paper catalogue whose products and prices are fixed until the next printing, an online catalogue can be adjusted daily or even hourly, adapting product availability, prices, and promotions to match changing market conditions. ✓ Access to Global Markets— The Internet is a global medium, which allows buyers and sellers to click from one country to another in seconds.
2) In lecture 4 and your second Lab (labs 3-4) you discussed Web 2.0 technologies and how they could be used to benefit an organisation. Choose ONE Web 2.0 technology and discuss briefly how a business might utilise this technology. (Do not use the same technology as in previous question. Two to three paragraphs.)[3 marks]
Tagging and social bookmarking
A tag is a keyword that is added to a digital object (e.g. a website, picture or video clip) to describe it, but not as part of a formal classification system. One of the first large-scale applications of tagging was seen with the introduction of Joshua Schacter’s del.icio.us website, which launched the ‘social bookmarking’ phenomenon.
The concept of tagging has been widened far beyond website bookmarking, and services like Flickr (photos), YouTube (video) and Odeo (podcasts) allow a variety of digital artefacts to be socially tagged. For example, the BBC’s Shared Tags project is an experimental service that allows members of the public to tag BBC News online items. A particularly important example within the context of higher education is Richard Cameron’s CiteULike, a free service to help academics to store, organise and share the academic papers they are reading. When you see a paper on the Web that interests you, you...