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Chartered Institute Of Marketing

Increasing Disposable income impact on the FMCG sector

CIM No-12789513

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CIM No-12789513

Contents
1.0 Summarise the various sources used together with brief notes.......................................................... 3 2.1 Introduction ...................................................................................................................................... 6 2.2 The future is Managing competitiveness in the FMCG industry .......................................................... 8 2.3 Strategic response to grab the opportunities in the FMCG sector as a result of increasing disposable income in Srilanka ................................................................................................................................. 11 2.4 How will marketing going to change?............................................................................................... 14 2.5 Conclusion ....................................................................................................................................... 16 References ............................................................................................................................................ 17 Letter to Conference Organizer ............................................................................................................. 18 Appendix-1 ............................................................................................................................................ 21 Appendix-2 ............................................................................................................................................ 24

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CIM No-12789513

Task-1

1.0 Summarise the various sources used together with brief notes Source Consumer confidence Index by A.C Neilson Credibility A.C.Neilson is one of the leading research report firm which more focusable publish reports on consumer behavior and consumer confidence, spending patterns and forecasts Reliability Contents are evidenced with reliable sources and survey results among a large consumer base Merits - Up to date facts FMCG sector of Asia Pacific - Globally and domestically compared - Increasing disposable income of consumers - Emerging affluent potentials -How marketing going to change -How marketers going to change - Triple bottom line strategy

Shape the agenda published by Chartered institute of Marketing

Retail and shopper trends Asia Pacific- A.C. Neilson Report

-a publish of Chartered institute of marketing which is a marketing institute with 100 years experience and written by industry experts and excellent marketers -A.C.Neilson view of Asia pacific in retail and shopper trends, More graphical illustration of future of FMCG and consumer behavior

- Information is strengthened with journals and magazines. - views of senior practicing marketers

-lack of information about Srilanka - High influence of shopper behavior and emerging trends

- capture information across the south Asian region -Buying behavior change because of increasing disposable income -consumer expectations - elaborative and detailed

Relationships in fast moving consumer goods markets The consumers’ perspectiveEmerald Journal

-emerald journal which illustrates current consumer perspective and

- buyer seller relationship - not up to date information

- STP strategies -customer attitudes and boundaries for relationship marketing

4 mass customization need Published by Srilankan government for the purpose of research and surveys

CIM No-12789513 in FMCG sector

Srilanka Socio economic data 2011- Central Bank of Srilanka

-clear statistics -up to date information -lack of analysis and interpretation

- detailed statistics -consumer spending patterns in Srilanka - SEC classification - emerging affluent potentials -reliable surveys -SEC classification

Colombo Stock Exchange Report

Colombo Stock...
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