Emarketing Trend

Topics: Online shopping, Electronic commerce, Retailing Pages: 24 (5705 words) Published: April 19, 2013
Acknowledgement

I have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them.

I am highly indebted to Ace Institute of Management for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project. I would like to express my gratitude towards my college & instructor Mr. Santosh Thapa for his kind co-operation and encouragement which help me in completion of this project.

I would like to express my special gratitude and thanks to industry persons for giving me such attention and time.

My thanks and appreciations also go to my colleague in developing the project and people who have willingly helped me out with their abilities.

Contents
Acknowledgement
CHAPTER 1
Introduction
Background of the Study
Objective of the study
Limitations of the Study
Importance of the study
Literature review
Conceptual Framework
Research Design
Sources of Data
Sampling Procedure
Data Collection Techniques
Data Analysis and Report Writing
CHAPTER 2
Data presentation and analysis
Major findings and discussions

Executive summary

In the project we selected a certain sample. Our sample was a specified one. Generally people who are familiar with using internet were the sample people. There are still a lot number of people who are not familiar with the use of internet or even with the use of computer, so people who are well acquainted with the use of internet were our sample. They were made to fill the questionnaire and a simple informal interview was taken during the time the questionnaire got filled. Then the results were analyzed and then a conclusion was drawn. Living a standard life includes fulfilling our dreams and wishes and of course maintaining a respectful life. With the dynamic inventions and discovery by various genies personalities that have helped make our life simpler. When we talk about fulfilling our wishes automatically that comes to our mind is shopping. Shopping to get what we desire and shopping to fulfill our need. This project therefore, is about the online way of shopping. Going to a retail shop and purchasing what we need is a very common practice but online shopping is not very common or not very popular in Nepal. But these days most of the banks have introduced e- banking making e-commerce a more popular. People find it easy to make enquiry about their bank accounts and even make payments through e-banking. This project only focuses the scope of e-commerce in Nepal. There are various online stores available in Nepal providing facilities to people. This project is solely based on the scope of e-commerce in Nepal. Before starting the project there was a different view regarding e-commerce. There is a high scope of e-commerce in Nepal. People are looking forward for a better and improved service in e-commerce. People have less time for their own as the world is very competitive today. We need to work very hard for maintaining a level of standard living. The project includes the scope of e-commerce in Nepal; people’s general concept, their faith towards the online site and the reasons for e-commerce not being very common among us.

CHAPTER 1

Introduction

Background of the Study

Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. It is a form of electronic commerce. An online shop, eshop, e-store, internet shop, webshop, web store, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping centre. The process is called...
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