Email from Carter's

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This is an outline of the three-step writing process, which should apply to your analysis of a case study. Answer the case questions related to each step directly on this form. For the three-step process questions, you may use short phrases and sentences for your answers. Then add a page break, and write your response as directed in the case study and save the document as one file.

Student name?
A.Analyze the Situation
1.What is your general purpose? To inform
2.What is your specific purpose? Let the consumer know that the product can be returned for a full refund. 3.Exactly what do you want your audience to think, feel or believe after receiving your message? I want the audience to believe that the product is safe. 4.Who is your primary audience? Parents with small children 5.What is their background? The children are in the infant and toddler stages. 6.How are its members different from one another? Some of the children have sensitive skin. 7.How are its members similar to one another? They are all wearing the same garment. 8.What are their reactions likely to be to your message? The will have a concern for the child’s safety and health besides wants putting pressure for more aggressive action. B.Gather Information

1.What information do your readers need to receive? To be alerted of the problem and know that the product is safe. 2.What facts must you gather in order to create an effective message? Through analysis garments have been proven to be free of skin irritants or abrasives. 3.

C.Select the Right Medium
1.What medium were you told to use in the explanation of the task at the end of your resume or case? An electronic announcement for Carter’s website. 2.If you used a different medium, why did you? I will not be using a different medium because of the number of garments sold and I would not have their contact information. D.Organize the Information

1.What is your main idea or career focus? Babies are...
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