Emaar Final

Topics: United Arab Emirates, Real estate, Mohammed bin Rashid Al Maktoum Pages: 17 (4919 words) Published: February 8, 2011
By : Harsh Jaswani

Emaar Properties PJSC is one of the world’s largest real estate companies and is rapidly growing to become a global provider of premier lifestyles. A Dubai-based Public Joint Stock Company, Emaar is listed on the Dubai Financial Market and is part of the Dow Jones Arabia Titans Index. Emaar has highlighted the remarkable global growth of the company by debuting on the 2007 Financial Times Global 500 ranking, which provides an annual snapshot of the world’s largest companies.

In tandem with Dubai’s rapid growth, Emaar has been shaping landscapes and lives in the Emirate since the company’s inauguration in 1997. Not just building homes, Emaar develops value-added, master-planned communities that meet the homebuyers’ full range of lifestyle needs. A pioneer of innovative community-living concepts, Emaar is the prime mover of the Emirate’s real estate and construction sector.

In line with its Vision 2010, Emaar is charting a new course of growth through a two-sided strategy of geographical expansion and business segmentation. Replicating its successful business model in Dubai, Emaar is extending its expertise in creating master-planned communities to international markets. Simultaneously, Emaar is developing new competencies in hospitality & leisure, malls, education, healthcare and financial services, which have evolved from its integrated approach to customer service and property development.

With six business segments and more than 60 active companies, Emaar has a collective presence in over 36 markets spanning the Middle East, North Africa, Pan-Asia, Europe and North America. The company has established operations in the United Arab Emirates, Saudi Arabia, Syria, Jordan, Lebanon, Egypt, Morocco, Algeria, Libya, India, Pakistan, Turkey, Indonesia, USA, Canada and United Kingdom.


Management structure is crucial to the success of any organization in achieving its mission. In 2006, Emaar established the Corporate Office based in Dubai and formed a strong management team for its international subsidiaries and business segments.

In 2007, at the country level, it inducted seven senior executives, bringing its team of chief executive officers, chief operating officers and general managers to full strength and fuelling the growth momentum of its international businesses. At the Corporate Office level, it expanded team of Regional Managing Directors. Each Regional Managing Director has a specific geographical focus and would drive the expansion of the various markets redistributed under their charge. The Corporate Office plays the role of a facilitator to Emaar’s businesses, ensuring the successful replication of Emaar’s business model in Dubai overseas and the inculcation of its unique corporate culture within its international operations. To this effect, it created the positions of Chief Information Officer and Director, Customer Care, to place Emaar at the forefront of information technology and customer service, respectively.


H.E. Mohamed Bin Ali Alabbar

Mr. Hussain Al Qemzi
Vice Chairman
Mr. Salem Bin Rashed Al Mohannadi

Mr. Mohammed Ibrahim Al Shaibani

Dr. Lowai Mohamed Belhoul

Mr. Majid Saif Al Ghurair

Mr. Ahmad Jamal Jawa

Emaar’s mission is to transform Emaar into a one-stop, global solution provider for lifestyle, including homes, work, play, leisure, retail, health, education, finance, industry and more.

Transform Emaar into one of the most valuable lifestyle developers in the world beyond real estate development.

To become one of the most valuable companies in the world, Emaar will adopt a strategy of business segmentation to create different business clusters functioning as different growth engines.  These growth engines will...
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