Elseve Product Line in Asia

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ELSEVE IN ASIA

1

JAPAN (80’s)

Launch with EU franchises but specific formulas 2010: Damage Care Pro EX relaunch (unique franchise)

3

CHINA (Sept 09)

Launch under l’OAP brand with specific range for Chinese hair

4

INDIA (Jan 10)
2

Launch in Jan 2010 under l’OAP brand under l’OAP brand with EU range

ASEAN (90’s)

Launch in the 90’s with Elsève’s inter ranges (adaptation from zone) Big relaunch under L’Oréal Paris brand in 2010. TR5 = 1st ASEAN specific franchise

PRODUCT LINES

BEST PRACTICE ASIA

Total Repair 5 Launch
- L’OREAL INDONESIA

Market Share National: 2.6 % (Oct 2011)
%EVOL : +139.9% (YTD Oct 2011)
MT Hyper/ Super : MS : 4.2 % (+ 110%) Convenience Channel: MS : 3.6 % (+ 346%)

TVC 30’s & 15’s 4.5% SOE

Print

Billboard Across 10 Cities

Public Bus Branding

39 articles from targeted media : • 16 magazines • 3 dailies • 16 online • 4 tabloids With total cost IDR 250 Mio, we reached IDR 3 BIO worth of media value

Advertorial

Advertorial

Entrance Gate

Pillar Branding

Trolley Branding

Maximazing our Sachet Mask Visibility across Category

ROADSHOW BANDUNG

SOLD 4,300 PCS OF TR5 IN 5 DAYS

ROADSHOW SURABAYA

SOLD 3,500 UNITS OF TR5 IN 5 DAYS

MEDAN ROADSHOW

SOLD 10K UNITS OF TR5 IN 6 DAYS. WORTH 180MIO RUPIAH

Consumer Offer

Many positive comments come from our loyal Consumers

Digital Campaign

What’s on US ?
Quiz with Prizes Competition Hair Tips Beauty Tips
I love L’oreal, my hair becomes smooth

Thanks to L’Oreal TR 5, my hair is healthier and free from dryness

FALL REPAIR 3X INDIA LAUNCH

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