ELEKTRA PRODUCTS, INC. CASE
The declining market share of Elektra products in the market.
The objective of the case is the effective and efficient implementation of the empowerment campaign of the company to arrest the management’s problem on product sales , and low morale of employees
Determine what went wrong in the empowerment campaign and what strategies should managers employ if in a similar situation.
1.Barbara Russell had a hard time convincing the employees to support her campaign because of the following reasons: * being new in her position, she has yet to prove her worth in the new position. she is yet to earn the trust and respect of the employees especially of those who were with the company longer than her. * As someone who represents management, she is met with scepticism and distrust because employees felt that her primary concern is the interest of management and the company * On the one hand, Barbara Russell has her strength too, she is earnest, creative, willing to try new things and passionate about her work.
2. The employees did not support the empowerment campaign because of the following reasons: - The low morale of the employees because of the recent dismal performance of the company in the market. - The employees felt that the empowerment campaign is just lip service and will not actually empower them in terms of job and financial security. The idea seemed vacuous to the employees because they felt they are not directly benefitting from the campaign
3. There were specific actions and activities that were critical in the failure of the campaign
- It was wrong for Martin Griffin to get out in the middle of an important presentation, his sudden departure from the meeting allowed the department heads to verbalize their skepticism and doubts about the project thus creating a bandwagon mentality that was detrimental to the failure of the project at such a...