Elektra

Edmunds Corrugated Parts & Services

Background

  * Have 100 employees.
  * Operates from a 50,000 square-foot factory.
  * Edmunds Corrugated Parts & Service Co’s sales surged past the $10 million mark.
  * They provided precision machine parts and service to the domestic corrugated box industry.

Problem Identification

  * Revenues were beginning to show clear signs of stagnation.

Objectives

  * To increase the revenue of Edmunds Corrugated Parts & Services by producing new and innovative products.

SWOT Analysis

Strengths

  * Personalized products.
  * Well-positioned company.
  * Hard-working and loyal workers.
  * Good and exceptional reputation.

Weakness

  * Stagnant revenue.
  * Retiring employees.

Opportunities

  * Expansion.
  * Partnership opportunity.
  * Industry and life style trends.
  * Merging or acquisitions possibilities.
  * Potential introduction of other products & services.
  * Use of internet technology for suppliers and consumers.

Threats

  * Higher raw material costs.
  * Emergence of new direct competitors.
  * Surviving manufacturers were investing in higher quality machines.
  * Younger generations prefer to find employment away from Edmunds' company area.
  * Alternative shipping products begin to emerged which lowers the demand for boxes.

Strength- Opportunities

  * Product development- Intensify existing operation by maximizing the use of Internet Technology to tap additional clients.

Weakness- Opportunities

  * Diversification - Diversify into plastic company because it is in demand.

Strengths- Threats

  * Outsourcing - Outsource product development team that will develop and improve Edmunds Corrugated Parts & Services.

Weakness- Threats

  * Partnership- Partnering to direct competition

PROS OF SO

  * Convenience

CONS OF SO

  * Fraud
  * Scams

PROS OF WO

  * More money
  * Lot... [continues]

Read full essay