Electronic E-Pass System

Only available on StudyMode
  • Download(s) : 150
  • Published : December 9, 2012
Open Document
Text Preview
KARACHI UNIVERSITY BUSINESS SCHOOL
Class: BS-VIII (Morning)

Project Report
“E-Card Travel Pass System for University Of Karachi Transport Service”

Dated: 22-11-12

Submitted to: Dr. Zia ul Haque
1. TRANSMITTAL LETTER
22nd November, 2012
Dr. Zia ul Haque _______________
Course Coordinator (Project Report)
Karachi University Business School,
University of Karachi,
Karachi.

Respected Sir,
We are pleased to present our final project report on “E-Card travel pass system for University Of Karachi Transport Service”. It is a project on introducing electronic fare collection system in UoK point buses with a little infrastructure change so that students can safely travel in point buses of UoK.

The report research consists of a random sampling and primary analysis is done to find out how many students are satisfied with the existing transportation system of UoK and what kind of changes they want. It was a pleasure learning and working on this project as it immensely broadened our perspective. We hope that our recommendations and analysis would be helpful for implementation. We look forward for your response about our piece of work.  Your comments and suggestions will be highly appreciated. Sincerely Yours,

Name| Members Signature| Name| Members Signature|
| | | |
| | | |
| | | |

2. ACKNOWLEDGEMENT

First of all we would like to thank Almighty Allah for giving us the strength and courage to accomplish all tasks, big and small. And the will power and patience in making this report possible. We went through certain hardships during the making of this report. In spite of all of this we remained unshaken and confident by the difficulties that hindered our efforts. It was the most laborious task for us and we would like to thank our course coordinator SIR ZIA UL HAQUE, as without his support we couldn’t have accomplished this task. He guided us throughout this report. Secondly, we are thankful to Prof. Dr. Mohammad Khalid for sharing valuable information with us regarding UoK Point Bus Service System. Also, we cannot oversee the extended help of our acquaintances who give us all the guidance, advice and examples in making this report possible. This project report will serve as a stepping stone in the improvement of UNIVERSITY OF KARACHI POINT BUS SERVICE SYSTEM. In the end we hope and pray that this report meets the criteria, which we were asked to adhere to and you have a worthy time going through it. THANK YOU.

3. EXECUTIVE SUMMARY

TABLE OF CONTENTS

1.TRANSMITTAL LETTERI
2.ACKNOWLEDGEMENTIII
3.EXECUTIVE SUMMARYIV
4.OVERVIEW1
5.PROJECT BACKGROUND AND IDEA2
6.PROPOSED LAYOUT OF KU POINT BUSES3
7.OBJECTIVE OF THE REPORT4
8.RESEARCH DESIGN5
8.1Type of Research5
8.1.1Primary Research5
9.PRIMARY RESEARCH ANALYSIS10
9.1GENDER10
9.2TRAVEL TO KU BY POINT11
9.3TRAVEL BACK HOME FROM KU BY POINT12
9.4REASONS FOR TRAVELLING BY POINT BUS13
9.5FREQUENCY OF TAKING POINT BUS IN A MONTH15
9.6YOU ALWAYS PAY FARE TO BUS CONDUCTOR16
9.7SATISFACTION WITH THE POINT SERVICE OF KU17
9.8IF NOT SATISFIED MENTION YOUR EXPERIENCE18
9.9WOULD YOU BE WILLING TO STAND THROUGH YOUR JOURNEY20
9.10YOU WANT KU BUSES WITH MORE SPACE AND DOORS21
9.11HAVE YOU EVER SEEN BAR CODE READER USED IN SUPER STORES TO CHECK GOODS22
9.12YOUR INCLINATION IF CARD SYSTEM INTRODUCED IN KUBS POINT23
9.13SUBSCRIPTION FOR KU TRAVEL PASS IF FEATURES OFFERED24 10.MARKETING ANALYSIS26
10.1CURRENT SITUATION ANALYSIS26
10.2MARKETING AIM27
10.2.1Marketing Objectives:27
10.2.2Marketing Strategies:27
10.3TARGET MARKET NEED28
10.4THE TARGET MARKET29
10.5MARKET SEGMENTATION30
10.5.1Market Geographic:30
10.5.2Market Demographic:30
10.5.3Market Psychographics:30
10.6MICROENVIRONMENTAL FACTORS30...
tracking img