INTRODUCTION TO ELECTRONIC MEDIA
This is a type of MASS MEDIA which uses ELECTRONIC Energy in the user end. The most familiar electronic media includes video recording, audio recording, multimedia presentations, slide presentations, CD ROM’S and online contents. Also, recorded broadcasting in television, radio, telephone etc. could be considered as electronic media. THE BASIC USES OF ELECTRONIC MEDIA
Electronic Media is probably the most diversified subject of study which is used in many areas including JOURNALISM:
Journalism is a field which uses electronic media for broadcasting current events. Journalism is one of the best ways in which people get to know various factors including stock market, price rise and various other economic and social factors. ADVERTISING:
Advertisers use electronic media as a source to reach out to people for buying their products. They use televisions, radios and websites to get noticed. Advertisers use various techniques to attract the consumers. EDUCATION:
In education sector, various multimedia and slide presentation (A primary electronic media source) is used. The sole aim of such presentations is to create certain expertise among students in the desired field of education. The presentations are simple and easy to understand, the pictorial representation could enhance the understanding level. FINE ARTS:
“A picture is worth a thousand words” and that rightly reflects in an arena like fine arts, which could be put be put to greater use by including audio and various other background scores which will make it have a broader scope.
One fails to understand the use of electronic media if business presentation is not a part of it. Several production and service oriented organisation use electronic media as their main tool to train their employees. They make sure the employees understand the organisational goals and their requisites. ENTERTAINMENT:
As this is probably the most basic need of any human being, electronic media acts as a boon by providing us movies, video games etc. There are various other users of electronic media like government sectors, military and NGO’s. BOON OR BANE:
The never ending question to which no one will ever have an answer, it’s always debatable and depends on each one’s perspective. As clichéd as it may sound, there are two sides to a coin and definitely this topic of discussion has definitely, it’s good and it’s bad. Its positives are many to list out but the most important one is that, it reaches out to people at a rapid speed. The internet, television and radio spread news like fire. Anything happening around the world is known within seconds. For instance, there is an earthquake in remotest part of the world and our friends/relatives live there, we get to know about it within matters of seconds. At heights of boredom movies, games and internet entertain us. It has become an essential part of anyone’s life. People can’t survive without it. Better products with lower price and high quality can be bought only because it’s broadcasted. If it was not, we would have been sticking to what we used. So media helps in improving the quality of our lives. Our lives have eased out due to several factors like online payment and even buying/selling products/goods online. Internet has being a boon for communicating with loved ones throughout the globe at economical rates. There are numerous articles and various help services online. The negative side, which can’t be left out of course, is that the entertainment side of it like TV, internet and gaming could become a bad addiction after a point of time which could lead to several health problems and also divert a person from his/her responsibilities. There could be a situation where entertainment could be on top of priority list and the duties could take a backseat. Also internet could lead to false sense of social connection like talking to total strangers...