ELECTRONIC MASS MEDIA IN TODAY’S SOCIETY
Mass media refers collectively to all media technologies, including the Internet, television, newspapers, and radio, which are used for mass communications, and to the organizations which control these technologies. Mass media play a significant role in shaping public perceptions on a variety of important issues, both through the information that is dispensed through them, and through the interpretations they place upon this information. The also play a large role in shaping modern culture, by selecting and portraying a particular set of beliefs, values, and traditions (an entire way of life), as reality. That is, by portraying a certain interpretation of reality, they shape reality to be more in line with that interpretation. Contemporary research demonstrates an increasing level of concentration of media ownership, with many media industries already highly concentrated and dominated by a very small number of firms.
Electronic Media refers to the type of media that makes use of electronics and electromechanical energy for the end user to access the content. There are a number of sources that come under electronic media such as video and audio recordings, multimedia presentations, slide presentations, Online content, television, radio, telephone, computers, games etc.
These devices play a key role in our daily lives. They have a great influence on our society and culture. People, now spend most of their time with the electronic media. Communication has become easier because of these devices. Also, most of the work is now being done on computers, and multimedia etc.
Apart from that television, videos, radio etc, now plays a key role in promotion of certain values and fashion.
The History of Communication
|[pic] |[pic] [pic] | |3500 BC |The Phoenicians develop an alphabet. | |to 2900 BC |The Sumerians develop cuneiform writing - pictographs of accounts written on clay tablets. | | |The Egyptians develop hieroglyphic writing. | |1775 BC |Greeks use a phonetic alphabet written from left to right. | |1400 BC |Oldest record of writing in China on bones. | |1270 BC |The first encyclopedia is written in Syria. | |900 BC |The very first postal service - for government use in China. | |776 BC |First recorded use of homing pigeons used to send message - the winner of the Olympic Games to the Athenians. | |530 BC |The Greeks start the very first library. | |500 BC |Papyrus rolls and early parchments made of dried reeds - first portable and light writing surfaces. | |to 170 BC | | |200 BC |Human messengers on foot or horseback common in Egypt and China with messenger relay stations built. | |to 100 BC...
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