PROBLEMS AND PROSPECTS OF E-MARKETING IN DEVELOPING COUNTRIES: Abstract: Lets start by defining what marketing is all about: Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Therefore E-marketing by its very nature is one aspect of an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. As such an aspect, E-marketing has its own approaches and tools that contribute to the achievement of marketing goals and objectives. E-marketing is achieving marketing objectives through use of electronic communications technology. Keywords: E-marketing, Developing economies, Problems, Prospects and developed economies Introduction: What are the E-marketing tools? The Internet has a number of tools to offer to the marketer.
A company can distribute via the Internet e.g. Amazon.com. A company can use the Internet as a way of building and maintaining a customer relationship e.g. Dell.com. The money collection part of a transaction could be done online e.g. electricity and telephone bills. Leads can be generated by attracting potential customers to sign-up for short periods of time, before signing up for the long-term e.g. which.co.uk. The Internet could be used for advertising e.g. Google Adwords. Finally, the web can be used as a way of collecting direct responses e.g. as part of a voting system for a game show e-commerce — this is where goods are sold directly to consumers (B2C) or businesses (B2B) Publishing — this is the sale of advertising lead-based websites — this is an organization that generates value by acquiring sales leads from its website
By Nkado Joshua
Problems of electronic marketing in developing countries…
affiliate marketing — this is process in which a product or service developed by one person is sold by other active seller for a share of profits. The owner of the product normally provide some marketing material (sales letter, affiliate link, tracking facility). local internet marketing - this is the process of a locally based company traditionally selling belly to belly and utilizing the Internet to find and nurture relationships, later to take those relationships offline. blackhat marketing - this is a form of E-marketing which employs deceptive, less than truthful methods to drive web traffic to a website or affiliate marketing offer. This method sometimes includes spam, cloaking within search engine result pages, or routing users to pages they didn't initially request. PROBLEMS OF E-MARKETING IN NIGERIA
These E-marketing tools is a problem facing Nigeria E-marketing business…. Problems of E-marketing in Developing Economies There are series of constraints that hinder the performance of E-marketing in most developing countries. The experience of Nigeria and other Africa countries is worthy of note. These problems include the following; I. E-marketing requires customers to use newer technologies rather than traditional media. II. Low-speed Internet connections are another barrier. III. If companies build large or overly-complicated websites, individuals connected to the Internet via dial-up connections or mobile devices experience significant delays in content delivery. IV. From the buyer's perspective, the inability of shoppers to touch, smell, taste or "try on" tangible goods before making an online purchase can be limiting. However, there is an industry standard for e-commerce vendors to reassure customers by having liberal return policies as well as providing in-store pick-up services. V. A survey of 410 marketing...