Electronic Marketing

1.0 EXECUTIVE SUMMARY
Marketing is an important organizational function in today’s age. It is the one path that a firm follows to create and deliver value to its customers and itself. The internet has created a vast array of opportunities to deliver this value.
Organizational websites have become a common feature of marketing today. The website stands to serve many purposes. For instance, to inform at the basic level, or interact with customers or on a higher level create online communities. Each purpose served by the different website evolve from the deeply models of a firm become the cornerstone of the web designs.
The website of a firm attract many audience, however the organization needs to target the right pool of visitors to its site to create value. Hence, studying the consumer behavior relative to the firms product and service and the site itself becomes important.
Branding is an integral part behind a firm’s success. The firm’s brand becomes its identity on the web and differentiates it from competitors. Moreover, the branding affects the audience’s perception towards the firm and hence affects the value created. Online branding is important to communicate with the audience.
In addition to the architectural design choices, website attractiveness and its user friendliness brings and maintains valuable audience.
However, every organization needs to manage their website presence. Benchmarking against competitors hands valuable insights to what the organization may evolve into. Changing business patterns should be reflected in its web presence by appropriate architectural changes.
These are some of the important issues that are discussed in relation to the chosen organization and recommendations to enhance web presence are proposed.

2.0 TABLE OF CONTENTS
1.0 EXECUTIVE SUMMARY 1
2.0 TABLE OF CONTENTS 2
3.0 INTRODUCTION 3
4.0 BUSINESS MODEL 4
5.0 TARGET MARKET AND CONSUMER BEHAVIOR 5
5.1 TARGET MARKET... [continues]

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