Internet has a big impact to our economy particularly to the consumers, who are starting to use the Internet as a new medium to trade and purchase goods and services. With the explosion of the e-commerce in the past few years, distinct buying patterns and preferences have emerged for specific groups and other demographics. These patterns have been measured and collected by numerous independent marketing, business and even academic studies to understand how consumers connect with new technology. This paper aims to show how e-commerce affects the daily transactions of customers and how they are benefited with its service. This will also prove if the customers are satisfied with e-commerce or if they are still preferred to use the traditional way of purchasing products.
ADVANTAGES AND DISADVANTAGES OF ELECTRONIC
COMMERCE TO CUSTOMERS
E-commerce was introduced 40 years ago and to this day, continues to grow with new technologies, innovations, and thousands of businesses entering the online market each year. The convenience, safety, and user experience of E- commerce has improved exponentially since its inception in the 1970’s. Michael Aldrich, an English inventor, innovator and entrepreneur is credited with developing the predecessor to online shopping (Wikipedia, the Free Encyclopedia). The birth of companies such as eBay and Amazon (launched in 1994) really began to lead the way in e-commerce. Both eBay and Amazon were among the first to establish prominent e-commerce brands. The prominent e-commerce categories today are computers, books, office supplies, music, and a variety of electronics.
This research was primary based on the study of James Christopher in 2004. His study was focused on e-commerce, comparison of online shopping trends, patterns and preferences. This study concludes that all the best elements of e-commerce do not guarantee consumers will visit or remain loyal. There are nearly 200 million Internet users worldwide currently. Of these 200 million users, roughly 40 percent reside in the United States (Styliano, A., Robbins, S. & Jackson, P., 2003). E-commerce currently affects large sectors such as communications, banking and the retail industry. E-commerce hasalso an effect on the education, health and government (Wyckoff, A., &Colecchia A., 1999). It is predicted that commerce on the Internet could total tens of billions of dollars by the turn of the century. E-commerce's most significant impact will be on sectors that transmit information (postal service, communications, radio and TV) and those that produce it (finance, entertainment, travel agents or stockbrokers). According to an article publish by China Forum, the result of market placement advancements in the realm of technology, there have been a growing number of organizations that have re-engineered the way in which they operate so as to maintain consistency with the emerging e-business model. One of the most important factors for an organization is to understand what contributes to effective e-commerce as this provides them a competitive edge (Yasin, 2010). According to a study conducted by eMarketerInc, the internet has become a dynamic virtual medium for buying and selling services and products and sales have been approximately 32.4 billion in both the public and private sectors in 2005 (eMARKTER INC, 2006). In our country, eBay Philippines was launched on November 16, 2004. The Website is in English and allows members to buy and sell items using the Philippine peso. The site is also features a simple format that allows new users toquickly and easily learn the eBay sale of trading. Individuals and small businesses can list and sell their items on eBAy.ph for free. “The launch of eBay Philippines brings our successful online marketplace to a growing Internet market Asia”; said Bill Cobb, senior vice president of eBay International. “eBay’s global community in the Philippines, and we are happy to provide them...