a. The big picture! What the business will do and how it will succeed.
i. Industry analysis – use some data and graphs etc. to describe the industry in which your business will operate (e.g. number of companies, value of sales, growth, product types etc.).
The basic idea of the business is selling secure services. Services will include: fixing computer software and hardware. The nature of selling our services will be both B2B and B2C. We will deal with both personal consumer requests and with company requests. We will succeed by eliminating people’s problems quickly and efficiently by allowing the customers to give as less effort as possible to get their computers fixed. All they will have to do is find our website and write a short description of the problem they are having or give us a call and explain their problem by phone. Our company should become popular and appreciated by people because we will be offering quick and reliable services and since computers are becoming a really important part in people’s everyday life, our company should thrive in the foreseen future.
The industry our business will operate in is not very crowded although it is quite competitive.
There are number of companies based in Bradford that are offering similar repairing services of PC’s and other electronic devices, but non of them seems to be particularly spanking, and non of them have a website offering online consultation and online solutions to customer software problems. As well as some of them don’t even have their own website. So based on the research I carried out, I decided that my company will be based in Bradford. Depending on level of success we could be expanding to other regions or even resettling to London.
b. Mission statement – including a brief justification and explanation about why this statement is important in relationship to the... [continues]
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