Electronic Arts Case Analysis

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Electronic Arts Case Analysis

Case Analysis 1
Electronic Arts 2005

1. External Technology Sourcing

|Substance |External Technology Sourcing |
|Competitive Strategy | In the follower position in sourcing external components to Electronic Arts (EA) video |
| |game. |
| | |
| |EA is outsourcing the console, portable gadgets, PC and mobile (hardware). Many other |
| |companies in the same industry involve in producing the finest products of video games. |
| |In order to complete the product has to get all the hardware from others. Hardware |
| |Platform Companies are as follows: |
| | |
| |Sony – EA is authorized in developing and distributing DVD-based software products |
| |compatible with the PlayStation 2. Under the terms of the licensing agreements, EA |
| |engages Sony to supply PlayStation 2 DVD’s for their products. In fiscal 2005, |
| |approximately 43% of EA’s net revenue was derived from the software on the PlayStation 2.|
| |Microsoft - Under the terms of the licensing agreements, EA is authorized to develop and |
| |distribute DVD-based software products compatible with the Xbox. In

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