Elearning Business Plan

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DECLARATION OF ORIGINALITY OF WORK: I affirm that the attached work is entirely my own, except where the words or ideas of other writers are specifically acknowledged according to accepted citation conventions. This assignment has not been submitted for any other course at Robert Kennedy College or any other institution. I have revised, edited and proofread this paper. Veronika Olenika, 10/08/2012 CERTIFICATION OF AUTHORSHIP I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and fully disclosed in this paper. I have also cited any sources (footnotes or endnotes) from which I used data, ideas, theories, or words, whether quotes directly or paraphrased. I further acknowledge that this paper has been prepared by me specifically for this course. Veronika Olenika, 10/08/2012 Midterm examination: Entrepreneurship Word count: 3016 (excluding bibliography, table of contents, appendices, exhibits)

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Table of Contents
1 Executive Summary ............................................................................................. 4 1.1 1.2 1.3 1.4 1.5 1.6 2 Service ......................................................................................................... 4 Business Case ............................................................................................... 4 Market Size ................................................................................................... 5 Start-up costs ............................................................................................... 6 Pay-off ......................................................................................................... 6 Management Team ......................................................................................... 7

Business Plan ...................................................................................................... 8 2.1 2.2 2.3 2.4 2.5 2.6 Overview ...................................................................................................... 8 Business Model .............................................................................................. 8 Market Analysis ............................................................................................. 9 Financial Statements .................................................................................... 11 General Strategy (Development Plan) ............................................................. 13 Competitive Advantage ................................................................................. 15

Appendix 1 – Management Team ............................................................................... 16 Exhibits................................................................................................................... 18 Bibliography ............................................................................................................ 24

Exhibits’ List Table 1 Forecasted Income Statements ......................................................................... 5 Table 2 Calculated Market Share .................................................................................. 6 Table 3 Survey Participants' per Age Group ................................................................. 10 Table 4 Survey Results ............................................................................................. 10 Page 2

Table 5 Projected 3 years Income Statement ............................................................... 11 Table 6 Projected 3 Years Balance Sheet ..................................................................... 12 Table 7 Projected 3 years Cash Flow ........................................................................... 12

Figure 1 Survey Results .............................................................................................. 4 Figure 2 Forecasted break-even chart...
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