Tourism and Leisure Marketing 241
Case Study Analysis 1
elBulli: The Taste of Innovation
1. What factors made elBulli the best restaurant in the world? Which elements of the elBulli experience create value for customers?
The factors that made elBulli the best restaurant in the world are the fact that the chef Ferran Adria had revolutionizedhaute cuisine and elevated the experience of eating to a new level. The fact that they open an “R&D laboratory” is also great for teh improvement of the dishes. Adria is called “the best cook in the planet”. The location of the restaurant is amazing and breathtaking for all the guests coming. The staff makes guests feel really special, like they are the only people in the restaurant. The elements of the elBulli experience create value for customers are the originality of all the meals. ElBulli is described as magical and unforgettable. The restaurant aims to provoke, to make customers think and feel when eating.
2. Are there weaknesses in the restaurant operations? How would you fix them?
The weaknesses in the restaurant operations was the fact that elBulli was open for just six months each year and served only 50 customers per evening. It is a bit of a waste knowing that so many people wanted to have a reservation. They should open the restaurant for the all year and maybe close it just for two months if they really need a break.
3. What should Ferran Adria and the elBulli team do next? Can the elBulli philosophy be applied to potato chips? Fast food?
Ferran Adria and the el Bulli team should open more restaurants and expend worldwide. The elBulli philosophy shouldn’tbe applied to potato chips and fast food because it will ruined the image of the restaurant. ElBulli is known as a high class restaurants. That would be a bad idea for their reputation.
4. What should come first – creativity or the customer?
The customers should come first because the most important think for a...
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