El Bulli

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STRENGTHS!
a.Eating to a new level
b.Creative work & dishes - culinary imagination and scientific experimentation. c.Invents food that provokes all the senses, including a sense of disbelief. d.Aiming for a holistic experience – focus on the five senses e.Highly innovative – constantly soughting new techniques f.Deconstruction of the norm and recombining and altering then in delightful ways g.Turning eating into an experience that supersedes eating. h.To engage the patrons sixth sense – beyond sensorial to a fully emotional experience i.Cooking for sensitive people rather than millionaires.

WEAKNESS
a.Weakness in operation – Not enough $$
b.Distance from Barcelona
c.Different menu every day
d.Small dining area
e.Long prep time
f.Unable to patent recipe

OPPORTUNITIES:
a.Additional consulting
b.Catalog
c.Seminar/speaking opportunities

THREATS:
a.Loosing Michelin star
b.Produce prices
c.Salary Increases
d.Health threats/Laws

ElBulli Case
1.What factors made the elBulli the best restaurant in the world? Which elements of the elBulli experience create value for the customers? j.Eating to a new level
k.Creative work & dishes - culinary imagination and scientific experimentation. l.Invents food that provokes all the senses, including a sense of disbelief. m.Aiming for a holistic experience – focus on the five senses n.Highly innovative – constantly soughting new techniques o.Deconstruction of the norm and recombining and altering then in delightful ways p.Turning eating into an experience that supersedes eating. q.To engage the patrons sixth sense – beyond sensorial to a fully emotional experience r.Cooking for sensitive people rather than millionaires.

Which elements of the elBulli experience create value for the customers? s.Variety & choice
t.Instructions on how to eat
u.The experience – Location
v.Hightened senses

2.What are the most salient features of the creative process at elBulli? a.for...
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