Ek Case

Topics: Provinces of the Philippines Pages: 1 (369 words) Published: November 16, 2010

Given the solution3R’s (Reprice, Reposition, Redesign), the company can now make recommendations as to what Enchanted Kingdom must do and implement. After the general problem which is how to even out demand throughout the year has been solved, then other sub-problems like people spending too much time waiting for the rides during peak season and boosting the park attendance during lean months would also be answered. Given this, the first recommendation of the group is that for Enchanted Kingdom to pursue their expansion plans. But what the group would recommend is that they expand in other places outside Manila like Cebu and Davao. If this would be the case, then Enchanted Kingdom would have an advantage to major competitors like Splash Island and Star City because again, they would be the pioneer theme park in Cebu especially that extreme rides like those found in Enchanted Kingdom are still not offered here in Cebu. The problem of recession would not be an issue because it is visible that the economy of Cebu is boosting. According to Eric Ng Mendoza, president of the Mandaue Chamber of Commerce and Industry (MCCI), Cebu will continue to have a robust economy and a better business climate in the next years. Expansion here in Cebu would help Enchanted Kingdom gain more profit and at the same time, they would be able to pursue this long-time plan without worrying much whether people can afford leisure spending or not. Another recommendation would be that the company should spend a day wherein the members (membership cards) would celebrate together with the crew and staff of Enchanted Kingdom. This would be like a “Fun Day in EK” wherein all the regular customers who hold membership cards can have unlimited access to the rides and attractions offered. In this way, the company is building personal relationship to the customers and is aligning with its mission that is providing guests and crew unique experience of fun and enjoyment. They could...
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