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Eintrittsbarrieren Für Deutsche Exporteure in Den Japanischen Markt

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Eintrittsbarrieren Für Deutsche Exporteure in Den Japanischen Markt
Projektarbeit

Eintrittsbarrieren für deutsche
Exporteure in den japanischen Markt

Euro-Business-College Berlin

International Business Management
Semesterarbeit
Dr. habil. Siegfried Voigt

Vorgelegt von: Christian Martin, 7628/08 Geboren: am 12.03.1987 in Dresden Datum der Abgabe: 11.01.2010
Inhaltsverzeichnis

Seite
1. Einleitung 3
2. Arten von Markteintrittsbarrieren 4 2.1. Begriffsbedeutung von Markteintrittsbarrieren 4 2.2. Strukturelle Markteintrittsbarrieren 4 2.3. Institutionelle Markteintrittsbarrieren 5 2.4. Strategische Markteintrittsbarrieren 5
3. Der japanische Markt 6 3.1. Geographischer und Historische Hintergrund 6 3.2. Aktuelle Marktsituation 7
4. Eintrittsbarrieren für deutsche Unternehmen in Japan 10 4.1. Politische Eintrittsbarrieren 10 4.2. Kulturelle Eintrittsbarrieren 11 4.3. Konkurrenzbedingte Eintrittsbarrieren 12 4.4. Krisenbedingt Eintrittsbarrieren 12 4.5. Markttechnische Eintrittsbarrieren 12
5. Möglichkeiten zur Überwindung von Markteintrittsbarrieren 13 5.1. Analyse von Markteintrittsbarrieren für deutsche Unternehmen im den japanischen Markt 13 5.2. Globalisierung als allgemeine Möglichkeit zur Überwindung von Markteintrittsbarrieren 15 5.3. Unternehmensstrategien zur Überwindung von Markteintrittsbarrieren 12 5.4. Unterstützung beim Markteintritt durch institutionelle Einrichtungen 19
6. Fazit und Ausblick Markteintritt in Japan 20
7. Literaturverzeichnis 22
8. Abbildungsverzeichnis 23
9. Anhang 24 Anhang A: Abbildungen und Tabellen 24
10. Erklärung des Verfassers 28
1. Einleitung
Markteintritt beschreibt das Zeil einen neuen Markt zu erschließen, der von einem Unternehmen noch nicht angesprochen wird. Insofern können verschiedene Arten von Märkten wie räumliche, produkt- oder kundenbezogene unterschieden werden, auf die sich ein Unternehmen konzentrieren kann. Hierbei kann das Unternehmen Verkaufs- oder Kaufsabsichten
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