Efficient Business Communications in Companies Today Means Making Full Use of Social Media and Modern Technologies

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Ⅰ. Introduction
Communication is one of the most important factors in any organization or relationship. It is “the process of people sharing thoughts, ideas, information and feelings with each other in commonly understandable ways” (Hamilton, 2011). When people can communicate properly in a business then it runs smoothly without communicational mistakes and misinterpretation. The main purpose of efficient business communications is to generate a positive, reliable and consistent reputation with customers, employees and other businesses. Efficient business communication promotes confidence in the company so that people are able to trust the company. Businesses are crossing national boundaries to compete on a global scale today. That’s why efficient business communication is important nowadays. To be successful, businesses need to develop efficient ways of communications around the world. In that way, social media and modern technologies is efficient business communications in companies today. Ⅱ. Body

1. Social media in business communication
Pearlson and Saunders (2010) define social networking sites as online services that allow members to create profiles with information about themselves and connect with other individuals that share common interests and expertise. While social networking sites began as methods for people to express their individuality and keep in touch with others, they have developed into communication tools that allow businesses to connect directly with the widespread audiences these sites provide and benefit from the immediacy and intimacy of these contacts. The popularity of social networking sites provides companies with the opportunity to take advantage of instant two-way dialogue with millions of users in a more cost-effective method than previous one-way marketing strategies. Social networking has also changed how working professionals share information and the methods companies use to find new employees. LinkedIn, for example, provides users the ability to create profiles that outline their professional expertise and accomplishments and Hempel (2010) outlines how both employees and employers benefit from the features of LinkedIn. Over 60 million members have LinkedIn profiles with details on their experience and the ability to reach out to peers to ask for advice or join groups of members with similar affiliations. This provides users the ability to network more effectively than they could through an exchange of business cards or resumes. Employers have also discovered benefits to using LinkedIn to identify and recruit potential employees. LinkedIn provides highly detailed information on members, allowing representatives from companies such as IBM and Accenture to easily identify promising candidates based on member profiles and professional references while saving thousands of dollars in recruiting fees. Twitter provides its users the ability to stay connected by exchanging short messages of 140 characters or less, known as “tweets”. These brief messages are designed to provide users the ability to quickly share information with a wide audience. Companies are now expected to take an active role in the use of social networking sites to identify candidates for employment, promote their products, and engage customers in the medium and time frame they prefer rather than dictating how and when communication takes place. Given that these sites provide free tools for companies to establish immediate, two-way dialogue with vast numbers of customers, it is imperative that companies develop effective social networking strategies to further establish and strengthen the critical relationship between company and customer. 2. Modern technologies in business communication

Technology seems to be in a state of constant evolution. New technologies are being developed all the time, and the impact this has had on the world of business communication is immeasurable. In spite of that speaking to someone in...
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