Effects of the Social Media on Relationship Trends of University Students

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NAME OF PROJECT:
THE EFFECTS OF THE SOCIAL MEDIA ON RELATIONSHIP TRENDS

BY:
SARAI WANJIKU NJENGA

I.D # : 621920

A RESEARCH PROJECT SUBMITTED TO THE JOURNALISM PROGRAM IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF THE COURSE JRN 3024 COMMUNICATION RESEARCH

USIU JOURNALISM PROGRAM

2011

DECLARATION
I hereby declare that this is my original work. It has not been presented to any other institution for any other purpose.

Name : Sarai Wanjiku Njenga

Signature : ____________________

Date : ____________________

Submitted to : James C.O. Oranga

Signature : ____________________

Date : ____________________

Dedication
I dedicate this research project to my mother, Mary Njenga who has been an inspiration and biggest supporter of my Journalism career. I also decicate this to my fellow classmates who have been with me throughout the semester.

ACKNOWLEDGEMENTS
I wish to thank the USIU School of Journalism, the USIU students who took the time to give me all the information I needed to conduct this research and also to the course lecturer, Mr. James C.O. Oranga.

List of Tables and Charts
TABLE 1
List of respondents by program (Undergraduate)
School| Number of Students | %|
Chandaria School of Business| 2379| 55.4|
School of Humanities & Social Sciences| 1175| 27.3|
School of Science & Technology| 707| 16.5|
Undecided| 36| 0.8|
Total Number of Undergraduate Students| 4297| 100|

TABLE 2
List of respondents by program (Graduate)
School| Number of Students| % |
Chandaria School of Business| 661| 86.9|
School of Humanities & Social Sciences| 100| 13.1|
Undecided | 0| 0|
Total Number of Graduate Students| 761| 100|

TABLE 3
List of respondents by gender
School| Number of Students| % |
Female| 2743| 54|
Male| 2315| 46|
Total | 5058| 100|

TABLE 4
List of respondents by frequency of internet use
Number of times users access the internet| % of sample| 10+ times a day| 35|
5 times a day once a day| 7|
Twice a day| 15|
Once a day| 40|
Not often| 3|

TABLE 5
List of respondents by social network

Social Network| % of sample|
Facebook| 68|
Twitter | 25|
MySpace| 3|
Other| 4|

Abstract
The research focus for this study is the Effects of the Social Media on Relationship Trends. The main focus is to determine the different relationship trends influenced by the use of the social media by USIU students. The study endeavoured to evaluate the changes of relationship trends and done a comparative analysis on the previous relationship trends before the new media age. The main focus was to establish the different types of relationship trends, investigate the effects of these trends and compare the final data gathered and test the findings with two theories of mass communication relevant to this study. This research has gathered both primary and secondary data. The techiques and tools used to gather primary data for this study are the use of a questionnaire formulated to extract as much information from the sample as needed for the purpose of this study. The second method used to gather information was the use of observation, specifically the full participant method. This has be done through observing a partial percentage of the sample through the familiar environment, the researcher’s personal Facebook and Twitter profiles. For the secondary data gathering, the study made use of available books, online journals, newspaper articles, magazines and the internet. The research design methods the research used are the descriptive and explanatory research designs. The sampling techiniques that used are the Stratified Random Sampling technique as focuses on important subpopulations of the university and permits greater balancing of statistical power of tests of differences...
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